On October 29, 2024, at the 2024 TrendForce Self-emissive Display Industry Seminar, Zhang Jingang, the R&D Director of the New Display Product Line at Unilumin, delivered a speech titled “Opportunities in AI+LED Multidimensional Application Scenarios.” He explored the diverse market opportunities brought about by the integration of Artificial Intelligence (AI) and LED technology. As AI technology rapidly evolves, industries across the board are undergoing an intelligent transformation, and the LED industry is no exception. Zhang emphasized that the combination of AI and LED is opening new application spaces, significantly improving efficiency and reducing costs in various sectors.
The Impact of AI on LED Technology
In recent years, AI technology has been widely applied in healthcare, finance, education, transportation, and manufacturing. In the LED field, the integration of AI+LED direct display enables LED screens not only to show information but also to possess capabilities akin to human intelligence, including perception, understanding, judgment, reasoning, learning, recognition, generation, and interaction. Zhang Jingang pointed out that the core of AI lies in simulating human intelligence through machine learning and deep learning technologies. This technology has already achieved remarkable results in industries such as healthcare and transportation, and now AI is beginning to permeate the LED industry, optimizing semiconductor control and significantly enhancing display quality and application scope.
Transforming Film Production with LED Technology
In the film production sector, traditional green screen shooting methods demand high performance from actors and incur substantial post-production costs. Zhang shared that with the popularization of LED virtual shooting technology, efficiency has dramatically improved, allowing approximately 70% of the work to be completed on-site. This not only shortens production cycles but also effectively reduces costs. Zhang noted that the application of virtual shooting is gradually becoming an industry standard, with predictions that over 90% of film productions will adopt this technology by 2025. He also discussed applications in other sectors, including automotive displays, advertising shoots, and virtual performances.
Benchmark Applications by Unilumin
Unilumin is deeply engaged in exploring the multidimensional application scenarios of AI+LED direct display, creating several benchmark cases, such as the Shanghai Sugar Culture VP Studio, the Samsung Note 8 launch, and iQIYI’s THE 9 “Virtual-Real City” immersive concert. Notably, the Shanghai Sugar Culture VP Studio is the first international film-level VP virtual production studio in China, while the “X-CITY” concert is the world’s first live performance that integrates film-level LED realistic virtual production with XR technology.
Innovations in Digital Robotics and Conference Solutions
Furthermore, Zhang Jingang highlighted Unilumin’s innovations in the fields of digital robotics and conference all-in-one machines. These products provide real-time interaction across various settings, significantly improving work efficiency. For instance, the conference all-in-one machine incorporates AI technology to automatically generate meeting minutes, greatly enhancing the effectiveness of meetings.
The Future of AI and LED Technology
Looking ahead, Zhang emphasized that the widespread application of AI and LED technology will play a crucial role in large venues such as sports arenas and commercial centers. By leveraging AI, it will be possible to achieve intelligent design and real-time adjustments, enhancing audience engagement. He believes that the application of interactive 3D technology will further elevate the audience experience and attract more attention.
In conclusion, Zhang stated that the combination of AI and LED not only brings new opportunities to the industry but also demonstrates immense potential across various application scenarios. As the popularity of AI+LED direct display continues to rise, Unilumin is committed to refining the LED+AI landscape, pushing the boundaries of AI+LED direct display applications into fields such as AI digital humans, digital light display, glasses-free 3D, digital exhibitions, XR virtual shooting, and AI+LED digital cinemas, thereby driving the development of the LED display industry through the pervasive application of AI+LED technology.
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