On September 20, Zeekr officially launched its first luxury five-seater SUV targeting the mainstream market, the Zeekr 7X, which has begun mass delivery. Notably, the Mini LED central control screen module for the Zeekr 7X is supplied by Longli Technology.
Features of the Zeekr 7X Smart Cabin
The smart cabin of the Zeekr 7X includes a 13.02-inch semi-arc liquid crystal instrument panel, a 16-inch 3.5K Mini LED central control screen, a 36.21-inch AR-HUD head-up display system, and a 13-inch 2K OLED rear smart screen.
Innovative Mini LED Technology
According to Longli Technology, this Mini LED central control screen is the world’s first automotive-grade quantum dot film Mini LED display, capable of delivering more detailed images and richer color performance. It meets the demands of end users for high brightness, high contrast, high color gamut, and slim design in next-generation smart cabin displays.
Rapid Market Response
Since the Chengdu Auto Show opened for reservations, the Zeekr 7X has achieved over 20,000 orders within just one week.
Expansion of Mini LED Applications
In addition to the Zeekr 7X, the Zeekr 009 Glorious Edition also features a Mini LED backlit display. Currently, there are 13 models equipped with Mini LED screens, primarily used in central control screens and instrument panels, with sizes mainly around 30 inches and 16 inches.
Industry Context
The overall trend in the new energy vehicle industry is increasingly aligning with consumer electronics, leading to heightened cost sensitivity among automakers. However, the reliability advantages of Mini LED backlighting present a competitive edge in applications for instrument panels and central control screens. The main challenges for integrating Mini LED backlighting into vehicles arise from the trust between automakers and the supply chain, which includes the maturity of technology, cost optimization, and brand product recognition. A period of development and trust-building is necessary for successful implementation.
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