On October 29, 2024, at the 2024 TrendForce Self-emissive Display Industry Seminar, Yin Xuhui, Senior Manager at Sony (China) Co., Ltd., delivered a presentation titled “Opportunities and Challenges in the LED Virtual Production Market.” He provided an in-depth exploration of the development opportunities and challenges facing LED virtual production technology.

Advantages of LED Virtual Production Technology
Yin pointed out that LED virtual production technology combines Computer Generated Imagery (CGI) and motion capture to enable real-time background synthesis on LED displays, seamlessly integrating with live performances by actors to directly produce final video effects. Compared to traditional green screen filming, LED virtual production offers significant advantages, including cost reduction, improved efficiency, the principle of “seeing is believing,” and digital asset reuse. This approach helps avoid the uncertainties and complexities often associated with post-production.

Addressing Challenges with Comprehensive Solutions
Despite the innovative solutions provided by LED virtual production technology, Yin emphasized that the field still faces challenges related to technology and costs. To address these challenges, Sony has introduced a comprehensive virtual production solution that encompasses hardware, software, and professional services, ensuring color consistency from the display to the shooting and monitoring stages. This enhancement improves the quality and efficiency of the virtual production workflow.


Advanced Hardware and Software Solutions
In terms of hardware, Sony’s solution includes the VP series LED displays, CineAlta V2 cameras, and 4K HDR monitors, which ensure accurate image reproduction. On the software side, Sony provides virtual production plugins and color calibration tools to maintain color consistency, promptly warn against moiré pattern issues, and enable automatic synchronization between virtual and physical cameras. Additionally, Sony has launched multi-channel switching solutions that further enhance the efficiency and flexibility of virtual shooting.

Comprehensive Professional Services
Yin also mentioned that Sony offers a range of professional services tailored to meet diverse client needs. These services include system design, system integration, volumetric video, collaborative development, content creation, filming services, digital asset production, and virtual production training. This extensive offering aims to enable broader application of LED virtual production technology.
Future Potential in the Market
As the market for high-quality content continues to grow, LED virtual production technology demonstrates tremendous potential for development. Sony (China) Co., Ltd. remains committed to advancing this technology, bringing further innovation and value to the industry.

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