On November 19, the “Xiaomi & Jufei Joint Laboratory” launch ceremony was held in the Zhongkai Hi-Tech Zone of Huizhou. As the first joint laboratory in Huizhou established in collaboration with Xiaomi, this laboratory will primarily focus on innovations in Mini LED backlight technology, further strengthening the diversified cooperation between the two companies in the field of display terminals. This collaboration not only combines the technological and product innovation resources of both parties, but also signals a significant leap in display technology, offering global consumers an enhanced visual experience.

Joint Laboratory Focus: Mini LED and Micro LED Technology
The Xiaomi & Jufei Joint Laboratory will leverage Jufei Optoelectronics’ national CNAS laboratory and national enterprise technology center resources to assemble a high-level R&D team. The laboratory will focus on research and development in areas such as Xiaomi’s televisions, monitors, and related display products, along with other LED applications, especially new backlight solutions, Mini LEDs, automotive LEDs, and Micro LED technologies.
Collaboration and Resource Sharing
Xiaomi and Jufei will establish a platform for mutual exchange of technologies and resources, focusing on cutting-edge technologies. They will collaborate on developing competitive, innovative solutions. The laboratory will also jointly develop solutions in areas such as smart displays, home and automotive appliances, and smart terminals, with the goal of integrating research outcomes and transformed products into Xiaomi’s end-user devices.
Jufei Optoelectronics: A Leader in LED Technology
Jufei Optoelectronics specializes in SMD LED, Mini/Micro LED, and other products, covering several industries, including consumer electronics, displays, lighting, and automotive electronics. In recent years, Jufei has strengthened its position in the domestic backlight LED market while actively expanding into the automotive LED sector.
Expanding into the Automotive LED Market
Currently, Jufei’s automotive-grade backlight LEDs are part of the global supply chain for major vehicle module manufacturers. Jufei’s automotive-grade exterior lighting LEDs have been adopted by several leading car manufacturers, including BYD, SAIC, GAC, Changan, Geely, Chery, JAC, and Great Wall, and it collaborates with Tier 1 automotive lighting manufacturers such as Huayu Vision, Jiali Co., Ltd., and Jinye Group.

Mini LED Technology in Automotive and Consumer Products
In the field of Mini LED technology, Jufei provides Mini LED products for the entire range of Li Auto models, including a 43-inch Mini LED cloud-based smart screen for the ZEEKR 009. The company has also developed the world’s first Mini COB direct-view interactive screen for the Geely London LEVC TX5 and the world’s first Mini COB star-ring smart full-color interactive screen for the Changan Qi Yuan E07.

Xiaomi’s Commitment to Innovation
Xiaomi, a globally renowned technology brand, has always been committed to providing users with high-performance, cost-effective smart products. Its smartphones, televisions, monitors, and other product lines are well-regarded globally. Jufei Optoelectronics, a leader in the domestic backlight LED industry, specializes in products such as backlight LEDs, lighting LEDs, light bars, small-pitch display LEDs, and automotive LEDs. With its two major research platforms, the CNAS laboratory and the national enterprise technology center, Jufei has long been dedicated to cutting-edge technologies in LED backlighting, Mini LED, automotive LED, and Micro LED, accumulating a wealth of technical expertise and practical experience.
Xiaomi Enters the Automotive Industry
In March 2021, Xiaomi announced its entry into the automotive industry and launched its Xiaomi SU7 electric vehicle on March 28, 2024. The smart cockpit of the Xiaomi SU7 features a 16.1-inch central control screen, which uses Mini LED backlight technology provided by TCL Huaxing. According to statistics, the monthly delivery volume of the Xiaomi SU7 reached approximately 13,000 units in the third quarter of this year.
Xiaomi’s Expansion into New Display Technologies
In the emerging display technology sector, Xiaomi is focusing on the Mini LED market, launching the Xiaomi TV S Pro series and its first Mini LED gaming monitor, the G Pro 27i. Additionally, in 2022, Xiaomi released its Micro OLED smart glasses camera and invested in Micro OLED company Yunyinggu Technology, continuing to expand its portfolio in emerging display technologies.
A Vision for Future Display Technologies
The establishment of the “Xiaomi & Jufei Optoelectronics Joint Laboratory” is based on both companies’ deep insights into the future development trends of display technologies and their shared vision. The laboratory will fully leverage Jufei’s research resources and Xiaomi’s market advantages, assembling a high-end R&D team led by industry experts to focus on technological innovations and product development in Xiaomi’s televisions, monitors, and related display products. This initiative is not only an upgrade of existing product lines but also a bold exploration of future display technologies.
Advancing Backlight Solutions
In the development of new backlight solutions, the joint laboratory will focus on creating more efficient and energy-saving backlight technologies to improve both product image quality and energy utilization. With consumers increasingly demanding better picture quality, traditional backlight technologies are no longer sufficient to meet market needs. The joint laboratory will leverage Jufei’s deep expertise in LED packaging and Xiaomi’s strengths in intelligent control to jointly develop new backlight solutions with independent intellectual property rights, delivering a more delicate and realistic visual experience for users.
Optimizing Mini LED Technology for Better Displays
Another major focus of the joint laboratory will be the development and application of Mini LED technology. As a significant development direction in LED display technology, Mini LED offers advantages such as high brightness, high contrast, and a wide color gamut, and is gradually becoming the standard for high-end display products. The laboratory will focus on further optimizing and upgrading Mini LED technology, promoting its widespread adoption in Xiaomi televisions, monitors, and other products, to provide consumers with a more stunning visual experience.
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