On July 23, Unilumin participated in discussions with multiple organizations regarding predictions for the domestic and international markets and potential growth areas for the second half of 2024.
Market Outlook for H2 2024
Unilumin expresses a cautiously optimistic outlook for its overall business in the second half of 2024. While domestic market demand is relatively weak, a slight recovery is expected as the traditional peak season approaches, although overall trends will likely continue from the first half of the year. Consequently, Unilumin will monitor domestic policy direction and market dynamics closely, adjusting its strategies flexibly to achieve steady growth in a competitive market. In contrast, the overseas market has shown relatively strong demand in the first half of the year, prompting Unilumin to enhance its presence in developed countries in Europe and North America, as well as other emerging markets, contributing to stable revenue growth and improved overall margins. This will be achieved through strengthening brand building, optimizing product offerings, and enhancing customer service to boost the company’s competitiveness in international markets.

New Growth Areas for 2024
In light of current market developments, Unilumin identifies four promising sectors as potential new growth points:
1. Virtual Digital Humans
Unilumin is actively engaging in the end-user applications of virtual digital human technology, offering customized virtual characters and scenarios that create innovative digital experiences. The company’s virtual IP family, “U Friend,” continues to grow, with characters like Qi Xiaomeng, Jiang Yixing, and Orange Cat Eight Tail emerging. Looking ahead, Unilumin anticipates that virtual digital human products will gradually penetrate consumer goods markets, unlocking substantial market potential.
2. Entertainment Concerts
In the film and entertainment sector, Unilumin enhances concert experiences through advanced audiovisual technology. For instance, the 55th show of Jay Chou’s carnival tour recently launched in Sydney, Australia, utilizing approximately 800 square meters of Unilumin’s Radiant display screens, providing an ultra-wide viewing angle and exceptional display quality, creating unique memories for attending fans.
3. Immersive Exhibition Halls
In the cultural exhibition field, Unilumin offers integrated immersive exhibition solutions, combining display technology with content production to create engaging visitor experiences for cultural museums and commercial spaces. An example is the immersive digital exhibition of Han Dynasty culture at the Hunan Museum, featuring Unilumin’s globally pioneering LED immersive dome space, delivering a captivating audio-visual resonance experience.
4. Overseas Sports Event Applications
Beyond providing display and lighting solutions for major international events like the UEFA European Championship and the Paris Olympics, Unilumin is also exploring new business opportunities in out-of-venue broadcasting. For the upcoming Paris Olympics, the company will supply over 2,600 square meters of LED screens and associated solutions for five smart venues, including the Stade de France, PSG’s Parc des Princes, and the CO’Met Sports Hall, as well as fan areas along the Seine River for the opening ceremony, illuminating vibrant competition spaces.
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