March 20-21, 2024: TrendForce’s LEDinside and WitsView hosted the 2024 Emerging Display Industry Seminar at the JW Marriott Hotel in Shenzhen, organized by TrendForce.
DAY 1
Panel Display and Mini LED Backlight Trends
The first day focused on “Panel Display and Mini LED Backlight Trends,” featuring prominent industry experts from various fields. Several senior analysts from TrendForce’s Optoelectronic Display Research Center were present to discuss hot industry topics. The event was well-attended and lively.
TrendForce’s General Manager, Fan Xiaoli, opened the seminar with a welcoming speech, expressing gratitude to the attendees and wishing the emerging display industry a bright future.
Subsequent presentations by TrendForce analysts and industry experts covered key insights:
| Wang Fei, TrendForce
2024 Mini LED New Backlight Display Trend Analysis

One industry insight is that concentrated markets generally perform better in terms of profits, as industry profitability correlates with concentration. Although the LCD industry has become increasingly concentrated, profits have been unsatisfactory.
TrendForce identifies four main factors affecting LCD profitability: 1) Diminishing marginal returns from technological innovations in LCDs. 2) TV manufacturers’ production strategies deviating from optimal profit points. 3) High standardization in LCD specifications leading to intense price competition. 4) Market structure limitations restricting profitability potential.
Mini LED backlighting can potentially improve LCD profitability in several ways. It enhances contrast and local dimming, benefiting all LCD displays and increasing consumer value, potentially shifting the demand curve upward. It also allows manufacturers to offer differentiated pricing based on customer willingness to pay, improving profit margins, especially among price-sensitive customers. Additionally, the combination of Mini LED and LCD can reduce price competition sensitivity, preserving profits, and help optimize market structure to reduce competition intensity.
Looking ahead, with continued Mini LED TV releases and increasing industry investment, Mini LED technology might revive industry growth after years of stagnation.
| Liu Fabao, Nationstar
Mini LED Backlight Application Solutions and Opportunities

As prices decrease, Mini LED penetration is rising, with large sizes and high zones being key future trends. Nationstar focuses on Mini LED backlighting technologies, offering both POB and COB solutions, including blue light and high color gamut white light products. The company’s Mini LED backlight products are now in mass production across various fields such as TVs, monitors, medical displays, and automotive backlighting.
Nationstar offers diverse Mini LED solutions, including large-angle packaging options, high-pressure solutions, and white light solutions. For cost control, it provides PCB cost reduction and anti-reflection solutions. Custom solutions include local dimming drivers and B-con solutions. For automotive backlighting, the focus is on Mini POB\COB white light solutions.
Nationstar’s Mini LED backlight solutions cover sizes from 98” to 55” for TVs and 27” to 49” for monitors. The company remains optimistic about the market, expecting increased Mini LED penetration due to ongoing optimization and cost reduction.
| Fan Boyu, TrendForce
Securing the Future: Panel Makers’ Journey to a New Display Era

At CES 2024, automotive manufacturers showcased innovative products, highlighting their determination to capture the automotive display market. TrendForce notes that the global automotive market is gradually recovering from the pandemic, with electric vehicles (EVs) growing faster than traditional vehicles and showing higher acceptance of new display technologies.
TrendForce projects global automotive display panel supply will exceed 200 million units in 2023 and grow to 210 million units in 2024. The proportion of a-Si LCD panels is declining in favor of LTPS LCD panels, which are expected to surpass a-Si LCDs in the coming years. AMOLED panels are also emerging, driven by Korean manufacturers and flagship models, though their adoption is slower due to high initial costs.
Japanese manufacturers once led the automotive panel market, but Chinese manufacturers are gaining market share due to large capacities and domestic demand. Some manufacturers are transitioning to system integration to become Tier 1 suppliers, expanding into integrated systems like smart cockpits and human-machine interfaces, which could shift competition dynamics.
| Zeng Zhaoming, APT Electronics
Mini LED Backlight Technology and the New Era of High-End Displays

In 2023, TV and monitor shipments declined due to high inflation and geopolitical conflicts. However, global economic recovery and major sports events are expected to drive growth in 2024. Mini LED backlight products, especially high-performance Mini LED TVs with thousands of zones, are experiencing significant growth. Future trends include rapid growth in high-end TVs, larger screens, and 8K penetration.
Mini LED COB technology is becoming more mature, with improvements in production processes, such as accurate lens shaping and enhanced core equipment precision. Material quality for Mini LED chips, substrates, and solder paste has also improved. APT Electronics focuses on cost control through design optimization and high-yield processes, with plans to expand production and apply for patents.
| Zhou Mingzhong, TCL Huaxing
Ultimate Picture Quality: Mini & Micro LED Technology Trends

As technology evolves, the integration of panel and LED display technologies has expanded application possibilities. Mini LED backlight products are set to grow in TV and monitor markets, with smaller sizes driving Micro LED technology. TCL Huaxing is actively working on large-area transfer technology.
TCL Huaxing introduced the Xingyao technology to address common Mini LED issues like delay and flicker. This technology integrates LD, HLD, HVA, and MLED technologies to improve display effects and cost-effectiveness. The application fields for Xingyao technology are expanding, including headsets, automotive displays, laptops, gaming monitors, and large screens.
Micro LED technology is focused on ultra-large, automotive HUD displays, AR/MR, and wearables. TCL Huaxing has made significant progress in key Micro LED technologies, developing high-brightness and high-resolution displays.
| Qiu Yubin, TrendForce
Navigating the 2024 TV Supply Landscape

As global TV demand matures, panel makers’ strategies will be crucial for healthy industry development. Panel manufacturers are shifting focus from volume to quality. In 2024, TV panel shipments are expected to reach 243 million units, a modest 3.4% increase from the previous year, with a shift toward larger sizes and higher quality.
The reactivation of LGD’s Guangzhou plant adds 4.4% capacity pressure, but panel makers are diversifying product lines to manage capacity. With major Chinese manufacturers holding 63% of capacity, further mergers could strengthen their market influence.
TrendForce anticipates TV panel prices will rise in the first half of 2024, driven by increasing average sizes. The industry is expected to face a critical price development point between Q2 and Q3, depending on capacity adjustments by leading manufacturers.
| Huang Shufang, TrendForce
Emerging Trends and Challenges in the 2024 Laptop Market

Post-pandemic adjustments and ongoing geopolitical risks pose challenges for laptop brands. They may strengthen supplier collaborations, optimize supply chains, and introduce smarter, higher-performance laptops. Market demand will influence application categories, with AI advancements potentially driving growth in laptop shipments.
AI applications could enhance laptop performance with features like voice recognition and data analysis. However, growth may be constrained by technology maturity, market acceptance, and actual user needs. The impact of AI on the laptop market remains uncertain and warrants close observation.
| Liu Chuanbiao, Hongli Display
Exploring Advanced Mini LED Display Technologies

Mini LED backlighting is showing strong growth in the TV and monitor markets, with increasing automotive application penetration. Policy support and market recovery are accelerating Mini LED technology adoption.
Hongli Display offers a full range of Mini LED products, including VR, tablets, gaming laptops, automotive displays, and monitors, with mass production capabilities. The company has achieved significant production milestones in various fields and continues to innovate in Mini LED direct display technologies.
| Ji Honglei, TCL Electronics
Mini LED TV Promotion Bottlenecks and Solutions

Despite a shrinking global TV market, Mini LED TVs are the only segment showing growth. Challenges include brightness and zone limitations and high prices. TCL is addressing these by enhancing Mini LED technology with advanced algorithms, high contrast, and dynamic range capabilities. TCL is also exploring new market opportunities and optimizing product performance based on visual perception and smart technology integration.
| Wang Jingyi, TrendForce
Latest Trends in Monitor Technology

After a decline in 2023, the monitor market is expected to recover gradually in 2024. Key growth areas include high-refresh-rate and OLED monitors. The rise of AI could influence monitor technology, with varying levels of AI integration expected. The supply situation and strategies of monitor panel manufacturers will impact market dynamics, with potential shifts in pricing and production strategies.
| Zhou Shibo TrendForce
Advancing the Frontier: OLED Technology Opens Full-Size Door

With the backing of major brands and ongoing technological advancements, Apple’s Vision Pro release marks a new phase following the foldable smartphones. This may boost interest in spatial computing products. To enhance spatial immersion, increasing resolution will be a key focus for the evolution of head-mounted devices. After significant progress in OLED foldable phone technology, user experience has greatly improved, but market price competition poses a challenge to foldable phone market penetration. The domestic production of components like UTG is critical to ensuring profitability, while the next generation of high-end phones will need to introduce more appealing devices and features to differentiate from lower-end models.
The next battleground for OLED development is heating up as panel manufacturers announce their factory plans. Beyond FMM camps leading high-generation factory timelines, other non-FMM technologies (such as lithography/printing processes) are also rapidly evaluating and validating their potential, aiming to secure a place in the market not only for mid-size applications but also to explore new opportunities in other size applications.
With the rise of electric vehicles and the promotion of smart cabins, cars are evolving beyond mere transportation. The need for multifunctional screens is replacing traditional buttons, enhancing the value of cars. AMOLED panels offer advantages over traditional LCD screens, including self-luminescence, thinness, high refresh rates, and flexibility, significantly boosting automotive value. The high flexibility of flexible screens provides greater creative space for automotive design, accelerating the entry of new products with ultra-large sizes, sliding capabilities, and transparency into the high-end automotive display market.
Supported by speakers, attendees, and companies such as TCL Electronics, TCL Huaxing, Nationstar, APT Electronics, Hongli Zhihui, Hongli Display, BOE Huacan, Thunderbird Innovation, Mentou Intelligent, Shanghai Xianyao Display, Lanpu Vision, Lehman Optoelectronics, Kinglight Jingtai, AMTC, Unilumin, Zhuo Xing Semiconductor, Xin Yichang, Nova Nebula, Yushi Technology, and Zhongqiang Elite, the first day of the “2024 TrendForce New Display Industry Forum” successfully concluded.
DAY 2
Micro LED & Mini LED Direct-View Technology: A Competitive Forum
On the second day, the focus shifted to Micro/Mini LED direct-view technology. Fifteen LED display industry experts discussed the latest technology solutions and market expansion strategies for Micro/Mini LED, aiming to accelerate commercialization.
| Qiu Yubin, TrendForce
Micro LED Development: Breakthroughs and Challenges

Micro LED technology made a splash at CES and MWC earlier this year, showcasing its integration with transparent display technology in large, automotive, and notebook applications. The AR glasses, highlighted by several manufacturers, further concretized the integration of Micro LED with real-world applications.
However, the termination of the Micro LED version of the Apple Watch in early March was a significant blow to the industry. Whether due to process bottlenecks, excessive costs, or shifts in Apple’s strategy, the absence of such a major brand’s guidance has inevitably slowed industry progress in investment, technology development, and application expansion. TrendForce estimates that the market value of Micro LED chips will reach $580 million by 2028, with a compound annual growth rate of 84% from 2023 to 2028.
On the other hand, efforts to reduce Micro LED chip costs through size miniaturization continue, with companies like LGE, BOE, and Vistar investing in large display applications, and AUO developing watch products. The industry remains actively working to overcome technical and cost barriers.
The termination of the Apple Watch means that Micro LED applications must refocus on new applications. AR glasses require high-brightness, compact light sources, and Micro LED’s advantages over other competing technologies like Micro OLED remain clear. With the enhancement and widespread adoption of AI-assisted functions, even AR glasses providing only monochrome displays will see emerging demand in the coming years. Additionally, the rise of transparent Micro LED displays for automotive HUDs continues to drive the development of the automotive display market.
| Zhang Yanbo, Unilumin
Mini/Micro LED Display Industry Solutions and Platform Support

Unilumin’s light display products and specialized scene solutions are now present in many countries and regions globally. As a key carrier of Unilumin’s light display solutions, its Mini & Micro COB products have undergone multiple upgrades, with the global debut and mass production of Micro 0.4 in 2022. In 2023, Unilumin achieved a leading scale in COB self-research, production, and sales, and developed COB/MIP/AM multi-technology routes.
Currently, Unilumin’s Mini/Micro COB products have achieved a “Two Core + Five Supports + One Platform” technical layout. The “Two Cores” refer to large-scale transfer and automation, while the “Five Supports” include full flip-chip, substrates, packaging, driving, and systems. The “One Platform” refers to the Unilumin Mini & Micro Research Institute. Covering six Mini/Micro product series with pixel pitches ranging from P0.4 to P4, including UMicro, UMiniⅢ, UMiniW, UMiniP, LMini, and outdoor COB, Unilumin has achieved comprehensive application scenario coverage.
Unilumin also connects real and virtual spaces with “light display + AI,” applying AIGC across various audiovisual scenarios such as advertising, film and television, live streaming, performing arts, and exhibitions. This technological innovation enhances content production and expands content creation methods, continuously leveraging AIGC to support industry development.
| Shao Pengrui, Asmade Semiconductors
Technological Evolution: Mini LED Displays Challenge the Era of Standardized Production

After years of development, Mini LED direct display products have seen their technical paths stabilize. The trend is now towards larger substrates, smaller pixel pitches, and lower prices, leading to increasingly fierce competition in the industry. This situation makes the standardization and scaling of Mini LED packaging production lines an inevitable trend.
To address the challenges of scaling up Mini LED applications, Asmade Semiconductors has introduced an intelligent packaging solution for Mini LED direct displays, capable of customizing standardized production plans for various personalized products.
In terms of production capacity, Asmade Semiconductors’ standardized Mini LED direct display packaging line includes 32 die bonders, featuring an ultra-large effective bonding range to meet the production demands of large substrates, with a monthly capacity reaching 500 square meters (based on P1.25). In terms of precision and yield, Asmade Semiconductors adopts an AI-intelligent full-loop process management system across the production line, achieving automatic substrate transfer, multi-machine mixed bonding, single-click defect tracing, yield self-learning correction, and MES non-I/O communication.
Overall, the standardized Mini LED direct display packaging line offers more parallel machines, faster line setup, superior intelligent process services, greater product compatibility, and higher per capita output, helping clients overcome challenges in efficiency, precision, and yield.
| Wang Cong, BOE HC Semitek
Research and Prospects of Mini/Micro LED Display Technology

The development of Mini/Micro LED direct display technology is accelerating and will continue to penetrate applications such as micro-pitch displays, wearables, large-size TVs, AR/VR, and automotive displays. The demand for Mini/Micro LED chips is also expected to grow in tandem.
In the Mini LED space, BOE HC Semitek believes that reliability and consistency are key to advancing Mini LED technology. Drawing on extensive mass production experience, BOE HC Semitek optimizes the performance of red light chips through its MFS full-view display and K-MIX 6th generation mixed-bin technology, improving chip aging, cold-hot ratio, and thrust, ensuring full-view chip display, and addressing wavelength and brightness consistency issues. Additionally, industry-standard technologies such as True COLOR, Sn Bump, and BGA (Ball Grid Array Packaging) can further optimize Mini LED chip performance and improve yield.
Regarding Micro LED, the key challenges lie in achieving high consistency in epitaxial materials, improving chip fabrication and mass transfer yield, and realizing effective full-color displays. BOE HC Semitek utilizes new MOCVD equipment to achieve high uniformity in epitaxial growth. The chip yield, enhanced through AOI inspection, reaches up to 99.999%. This combination of high-uniformity epitaxy and ultra-high chip yield has allowed BOE HC Semitek to offer a variety of Micro LED full-color display solutions.
| Yan Chunwei, Kinglight
Innovation in LED Packaging Technology to Meet Diverse Display Applications

LED display technology is advancing toward micro-pitch, high-definition, and professional applications. Micro-pitch and high-definition advancements are driven by smaller pixel pitches, enhancing display clarity, while also offering more delicate image presentation and higher contrast, improving the overall visual experience.
To meet these trends, Kinglight has innovated in LED packaging technology, implementing chip-level packaging in the early stages of Micro LED chip processing. These MiP products are then repackaged into MCOB (MiP+COB) configurations. Kinglight’s MiP product lineup includes models 0404, 0505, 0606, and 1010, which are applicable in micro-display, outdoor ultra-HD, LED cinema, VP/XR, and other markets.
In terms of professional applications, as LED display technology matures, its applications have expanded into fields such as stage rental, broadcast production, and high-end fixed installations. Kinglight has introduced multiple solutions to address various industry challenges, such as TOP 4-in-1 devices for the rental industry, addressing impact issues, and high-brightness outdoor rental devices for outdoor markets. Kinglight also offers cinema-grade LED solutions and virtual production XR/VP solutions to tackle pain points in broadcast production. Furthermore, Kinglight has launched the flagship KS series for high-end fixed installations.
| Ye Yuqing, AMTC Crystal Display
From Singular to Diverse: The Upgrade and Expansion of AMTC Crystal Display’s Product Line

The LED display market continues to expand, with Mini LEDs rapidly industrializing, introducing new products and expanding applications. The market has grown from a hundred-billion-dollar engineering market to a trillion-dollar consumer electronics market.
From a technical perspective, in the P1.0 and below indoor small-pitch domain, COB offers a more cost-effective solution, while in the P1.2 market, COB’s pricing is closing in on SMD. In the small-pitch market, P1.5 and P1.8 occupy about 85% of the market area, with most utilizing SMD. However, P0.5 and below remain dominated by LCD/OLED due to cost constraints.
AMTC Crystal Display, a deep player in the LED industry, is currently upgrading and expanding its product line. In terms of design, AMTC Crystal Display has adopted a bracket-less design, making assembly and installation simpler and resulting in lighter products. The company also enhanced its integrated design to improve stability.
On the product side, AMTC Crystal Display has introduced several product series, including the MagicColor series, ShimmerPro series, ShimmerPlus series, Guardian series, and CrystalColor series, covering all pitch sizes. The display performance continues to improve, and product applications have significantly expanded.
In terms of production capacity, AMTC Group leverages its vertically integrated LED capabilities, with AMTC Semiconductors’ production capacity ranking second globally. The company’s Nanchang Phase II project is currently ramping up, and overall group capacity continues to grow.
| Yu Bin, TrendForce
Opportunities and Challenges in the Global LED Display Market for 2024

According to TrendForce data, domestic demand for LED displays in 2023 showed signs of recovery, while overseas markets in North America, Asia, Africa, and Latin America continued to grow. Preliminary statistics estimate that the global LED display market will grow to $7.5 billion in 2023, maintaining its upward trend. Entering 2024, Mini LED displays will continue their rapid growth, with applications such as all-in-one displays, virtual production, and outdoor ultra-HD displays also experiencing steady growth, with the global LED display market growth rate expected to reach 10%.
In the long term, as new technologies like COB and MiP mature, the cost of LED displays will continue to decrease. In addition, emerging technologies like virtual pixels are expected to drive growth in markets such as all-in-one displays and home theaters, opening up new applications for LED displays. Overall, TrendForce estimates that the global LED display market will reach $10.7 billion by 2027, with a compound annual growth rate of 9% from 2022 to 2027.
| Tu Menglong, Lehman Optoelectronics
Innovation and Commercialization Progress of PM-Driven Glass-Based Micro LED Display Technology

The continuous miniaturization of LED chips is an effective path for reducing costs in the large-size Micro LED display industry. As chips become smaller, various new solutions for Micro LED display substrates and drivers have emerged.
Although AM-driven glass substrates offer notable advantages such as independent pixel control, low flicker, and high efficiency with low power consumption, they still face issues like immature technology and high costs. On the other hand, the PM-driven glass substrate solution illuminates Micro LED screens through row and column scanning. This method features a simple matrix structure, mature technology, and PWM (pulse-width modulation) capabilities but also faces technical challenges such as extensive perforations in the glass substrate and the need for thick copper deposition on the glass.
Both solutions have their pros and cons. However, to accelerate the market adoption of Micro LED displays, Lehman Optoelectronics is more optimistic about the mature PM-driven structure combined with glass substrates. The company has successfully overcome the TGV (Through-Glass Via) technology challenge with its upstream partners. Lehman Optoelectronics has now launched the world’s first PM-driven glass-based Micro LED display and is rapidly expanding this technology into commercial and consumer fields such as conferences, education, and home theaters.
| Tang Yangshu, Mento
Application and Research of Machine Vision in Micro LED Mass Production and Semiconductor Packaging

Given the extremely small size and large quantities of Micro LEDs, improving product yield has become a common challenge in the industry.
From the production process perspective, controlling the yield of Micro LEDs involves six major stages: substrate process defect detection, epitaxial growth defect detection, device fabrication defect detection, mass transfer defect detection, packaging and bonding defect detection, and full-color process defect detection.
To efficiently and accurately complete Micro LED product inspections, several detection technologies have been developed, including contact electroluminescence, photoluminescence, non-contact electroluminescence, optical inspection, and post-transfer illumination testing. However, these technologies each have their own drawbacks.
To further enhance Micro LED detection technology and address yield issues, Mentop Intelligent has developed a Mini/Micro LED quality closed-loop management system. This system includes appearance inspection equipment, illumination detection equipment, and fully automated rework equipment, covering defect detection across all Micro LED production stages. It utilizes industrial machine vision and artificial intelligence technologies to support foreign object detection, gold wire quality inspection, substrate range measurement, field of view flatness correction, sub-pixel positioning, and dynamic illumination imaging, thereby comprehensively improving Micro LED product quality through the integration of hardware and software.
| Lin Xianmeng, Nova Star
Trends in Control System Development for MLED Display Applications

Driven by technologies such as 5G & 8K, Mini/Micro LED, and dynamic pixels, LED displays have extended beyond conventional commercial applications to include new and emerging fields. As a crucial component of LED displays, the control system—comprising controllers and receiving cards—needs to adapt to new industry demands with innovative development concepts.
In the new era of LED displays, control systems need to be “larger,” capable of supporting more load points for higher resolutions like 4K and 8K, featuring advanced functions for finer screen adjustments, and possessing faster and more convenient big data transmission capabilities. On the other hand, control systems need to be “smaller,” with reduced volume to fit various application scenarios and lower power consumption to cut LED display application costs.
By focusing on both “larger” and “smaller” product concepts, Nova Star has continued to research display control system technology and has developed various solutions to meet different application scenarios such as xR virtual shooting, cinemas, home theaters, and all-in-one machines. The control systems are equipped with a range of functions, including complete display calibration technologies, Xbit+ display control, color management, dynamic engines, dynamic pixel algorithms, and 5G wireless transmission technologies, all driving LED displays to showcase their true capabilities.
| Dai Zhiming, Lupu Vision
Development and Outlook of LED Dynamic Pixel Reuse Technology

Based on COB and COG Panels Dynamic pixel reuse technology achieves high-definition display and cost-effective applications for Mini/Micro LEDs with micro-spacing by rearranging LED sub-pixels. However, current COB/COG-based dynamic pixel reuse technologies face three major drawbacks: reduced brightness due to pixel and board space limitations, affected display quality due to PM driving methods, and performance limitations due to computational constraints.
In the future, combining glass substrates with AM driving methods may offer an ideal solution to these drawbacks. AM driving uses independent thin-film transistors to control backlight regions, allowing each pixel to be driven and lit continuously and independently, effectively addressing the issues faced by dynamic pixel reuse technology.
To advance COB/COG-based dynamic pixel reuse technology, Lupu Vision has completed numerous invention patents in both domestic and international markets, covering three-pixel technology, spatial pixel control, image technology, and COB processes, preparing for advancements in new LED display technologies.
| Yang Yanzhe, Thunderbird
Innovation Micro LED Development Route from the Perspective of Species Evolution

Uniqueness is the origin and focus of the evolution and development of new species, and this principle applies to the technology industry as well. Technologies such as PCs, mobile phones, and LCDs emerged and developed due to their unique features—compact packaging and computational power, mobile communication, and liquid crystal transparency driven by circuits. MicroLED, as the latest display technology, has emerged due to its unique attributes such as small pixel size, high brightness, and energy efficiency.
From an evolutionary perspective, new technologies must choose the right initial path to leverage their advantages fully and avoid direct competition with mature technologies to achieve long-term market presence and development. For example, LCDs had advantages in lightness and energy efficiency and gradually expanded from calculators to watches, laptops, phones, and large fixed screens. Mobile phones, initially high in cost and call quality, began in high-budget automotive scenarios and evolved into mainstream information terminals.
Micro LED, due to its small size and high brightness, is highly suitable for diffraction optical waveguide AR glasses. Therefore, future Micro LED technology will first develop in diffraction optical waveguide AR glasses, then move towards refractive optical VR devices, and eventually expand to other direct-view optical devices such as watches.
| Lei Tao , Yushi Technology
Smart Display Applications in the AIoT

Industry In the video business sector, AIoT technology is advancing towards clearer, wider, faster, more stable, and more understandable visuals, driving the video business into the AI era of machine vision. Smart display, as the final mile of AIoT technology in video services, plays a crucial role in the digital transformation of enterprises.
Yushi Technology has developed a “visual, intelligent, and interconnected” product system. The “smart display” segment offers LED/LCD displays, screen control, and smart office product solutions, building core competitiveness with “large screens + control + applications + security” to provide solutions suited to various scenarios.
Yushi Technology continues to innovate in “smart display.” For large screens, the company enhances image quality, heat dissipation, and lifespan. For control, it has developed multiple product types and launched the Penglai visualization platform, including modular control centers to match different terminal application scenarios and aid efficient decision-making. For security, it has established a security barrier with “physical links + content review” to ensure system stability and safety.
Overall, Yushi Technology’s smart display business offers comprehensive solutions across all scenarios, deploying full series of products including display units, control units, and conference products to drive the AIoT industry chain, fostering informatization, digitization, and intelligent construction across various industries, and ensuring a safe and enriched life.
| Xu Huiwen, JBD
Micro LED Microdisplay Accelerates the “All-Weather AR” Progress

Micro LED microdisplay technology, with its unique advantages of extremely small size, ultra-high brightness, and ultra-low power consumption, is significantly advancing the transition of AR glasses from “headsets” to “glasses.” As a key promoter of this technology, JBD has achieved continuous breakthroughs in core indicators such as brightness, efficiency, pixel density, and display quality, making Micro LED the most advantageous AR display solution.
To date, over 25 AR glasses featuring JBD Micro LED microdisplay solutions have been unveiled, with at least 10 more new products expected to launch in 2024. As technology progresses and products evolve, AR glasses are becoming lighter and more similar to everyday eyewear, bringing us closer to the goal of “all-weather wear.”
JBD has introduced two highly competitive new Micro LED light engines: the second-generation “Hummingbird mini” monochrome light engine (launching in Q2 2024) and the second-generation “Hummingbird” color light engine (launching in Q2 2025). The new-generation light engines will achieve significant advancements in key indicators to meet the stringent requirements of “all-weather” AR glasses in terms of size, brightness, and power consumption.
The second-generation “Hummingbird mini” monochrome light engine, with a volume of just 0.15 cubic centimeters, may be the smallest AR light engine to date, reducing the size by 50% compared to previous models. Advances in chip technology have increased panel brightness to 8 million nits, with an engine luminous flux of up to 10 lm. Additionally, the second-generation Hummingbird mini has significantly reduced power consumption and greatly improved display quality. This product is set to enter mass production in Q2 this year.
Meanwhile, the second-generation “Hummingbird” color light engine will also see substantial improvements in size, brightness, and power consumption. With numerous technological upgrades and breakthroughs in the second-generation “Hummingbird” series, AR glasses will further transform towards a normal eyewear form, accelerating the “all-weather AR” process.
| Wan Wen, TrendForce
Trends and Industry Dynamics in Near-Eye Display Technology

Apple Vision Pro has not only reshaped industry expectations for XR devices but also enhanced ordinary consumers’ awareness of near-eye display technologies and applications. As the main application of near-eye displays, both AR headsets with various technical routes and VR devices that prioritize thinness and immersion are evolving to seamlessly integrate the virtual and real worlds, enhancing user interaction, immersion, and remote collaboration experiences.
In recent years, as part of their technological transformation strategies, various XR industry companies have been actively engaging in investment and acquisition plans. This has accelerated the development and application of XR display devices in both commercial and consumer sectors. Additionally, with the prevailing trend of AI, the integration of artificial intelligence with XR devices is also attracting significant attention. In the future, XR technology will penetrate various fields, including smart healthcare, smart education, smart industry, and everyday consumer life. The new ecosystem constructed by XR devices and technologies is expanding vigorously.
Summary
The two-day TrendForce conference on new display industries, supported by experts, participants, and companies such as TCL Electronics, TCL Huaxing, NationStar Optoelectronics, Jingke Electronics, Hongli Zhihui, Hongli Display, BOE, Lehman Optoelectronics, Mentop Intelligent, Shanghai Xianyao Display, Lupu Vision, Thunderbird Innovation, Nova Star, Yushi Technology, JBD, and TrendForce itself, concluded successfully.
We wish the new display industry continued innovation and robust development in 2024, ushering in a new era of display prosperity!
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