On January 25, BOE MLED announced via its official WeChat account that the Zhuhai BOE MLED Technology Co., Ltd. had successfully held a lighting ceremony, marking a significant milestone in the production of Mini LED products. This event not only strengthens BOE MLED‘s competitive edge in the global market but also solidifies its leadership in display technology. During the ceremony, the COB (Chip on Board) products from Zhuhai BOE MLED were successfully lit, symbolizing a new chapter in the company’s production capabilities.
COB Line Upgrades for Enhanced Efficiency and Quality
The Zhuhai BOE MLED facility has undergone significant upgrades to its COB production lines, resulting in improved production efficiency and product quality. These enhancements enable the facility to meet larger-scale production demands while significantly boosting the stability and precision of its Mini LED products. The integration of automated equipment and refined management systems has drastically reduced production cycles, ensuring rapid response times and robust support for global market expansion.
Key Figures Attend the Lighting Ceremony
The lighting ceremony was attended by key executives, including Mr. Liu Yi, Vice President of BOE Technology Group and CEO of BOE MLED, Mr. She Xiaomin, Vice President and COO of BOE HC SemiTek, and Mr. Fu Liang, General Manager of BOE MLED Technology Co., Ltd. The event was marked by the unveiling of the COB products by Mr. Liu Yi and Mr. Fu Liang, who announced the successful lighting of the products. The ceremony was a testament to the confidence and unity of the entire team.
Fast Track Execution: BOE’s Exceptional Project Efficiency
From the commencement of construction to the equipment installation, the Zhuhai BOE MLED project was completed in just 83 days, with the lighting ceremony taking place only 34 days after the equipment was moved in. This remarkable efficiency underscores BOE MLED‘s exceptional project execution capabilities and team collaboration.
Strategic Importance of Zhuhai BOE MLED
Zhuhai BOE MLED is set to become the core production base for BOE MLED, accelerating the industrialization of new technologies and driving the implementation of the “Screen of Things” strategy. This initiative aims to enhance BOE MLED‘s core competitiveness in the global market.
Looking ahead, BOE MLED will continue to leverage technological innovation to explore new breakthroughs and provide superior display solutions to global customers. The company is committed to advancing the LED display industry towards higher quality development, transitioning from an industry leader to a global pioneer in display technology.
Background Information
According to the official release, in June 2024, BOE HCS announced a joint investment with BOE MLED Technology Co., Ltd. to establish BOE MLED Zhuhai. The registered capital of BOE MLED Zhuhai is approximately ¥607 million ($85 million), with BOE HCS contributing ¥182 million ($26 million), accounting for 29.98% of the registered capital, and BOE MLED Technology Co., Ltd. contributing ¥425 million ($60 million), accounting for 70.02%.
In September 2024, the BOE MLED Zhuhai project officially kicked off with the unveiling of the BOE MLED Zhuhai Technology Co., Ltd. The total investment of this project is around ¥1 billion ($140 million), with the factory located in Huafa Pingsha Electronics and Electrical Industry Park, covering an area of over 40,000 square meters. The project began construction in September 2024, completed equipment installation by the end of December, and aims to achieve MLED direct display product lighting and full-scale production by the first quarter of 2025.
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