Toshiba has unveiled its new flagship 4K Mini LED TV model, the REGZA 110Z990R, this winter. This 110-inch television features a peak brightness of 5500 nits and boasts 40,000+ local dimming zones. It is powered by the next-generation Regza Engine ZRα (2024 version), which improves the picture quality and overall performance.
The Z990R series is priced at approximately 5,500,000 Japanese Yen (around $37,400 USD). REGZA emphasizes the unstoppable trend of large-screen televisions, continuously updating its product lineup with even bigger models, including the 100-inch 85Z770N.
To match the massive 110-inch size, the REGZA uses a specialized video processing engine, the new Regza Engine ZRα (2024 version), integrating AI technology to enhance the picture quality and overall performance. This release not only reflects the growing trend for large-screen and high-local-dimming-zone TVs but also signals Hisense’s strategic focus on Mini LED TVs.
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