The Super Bowl, one of the most-watched sports events globally, attracts hundreds of millions of viewers each year. As the annual championship game organized by the NFL (National Football League), the Super Bowl is not only a stage for top-tier football teams to compete but also a golden platform for brands to showcase their innovation and strength. In addition to the thrilling matchups between the two teams, the halftime show and commercials have also become long-term hot topics.
In 2024, the Super Bowl’s viewership exceeded 123 million, while the broadcasting revenue in 2023 reached an astounding $700 million. The cost for a 30-second advertisement during the event was as high as $7 million, highlighting the immense commercial value of the event.
In 2024, the exciting showdown between the Kansas City Chiefs and the Philadelphia Eagles captured the attention of global audiences, and we also saw the presence of a Chinese enterprise—TCL. Ranked second in the U.S. TV shipment market, TCL is not only a source of pride for Chinese brands but also showcased a deeper significance through its partnership with the Super Bowl.
TCL‘s collaboration with the Super Bowl is not just a brand exposure opportunity; it also reflects the significant iteration of Mini LED technology and the widespread adoption of the new standard. In the past, when selecting a Mini LED TV, people usually relied on comparing parameters to assess product quality. However, as technology continues to develop and some products in the market exhibit false advertising, the need for a new industry standard has become evident. The Myriad Zoning Control technology released by TCL is precisely the embodiment of this standard.
Myriad Zoning Control enables TCL to achieve a full-chain upgrade from backlighting to display, far surpassing traditional zoning technology in terms of light control, and significantly enhancing image quality. One way to understand it is that one zone of Myriad Zoning Control is equivalent to multiple zones of traditional zoning, which is why many media have called it “the strongest land-based Mini LED light control system.” In short, Myriad Zoning Control achieves more effective light control, making image quality more precise.
This technology was first introduced in November 2024 and has already been implemented in the T6L series TV. It will become a widely adopted standard in the TV industry by 2025. Therefore, when purchasing a Mini LED TV, consumers should not only focus on the parameters but also prioritize the advancement and strength of the technology itself. As mentioned earlier, this universal recognition is critical, especially for those planning to buy a Mini LED TV this year. It’s not about higher numbers, but stronger technology!
It’s important to remember that the advantages of Myriad Zoning Control come from the joint optimization of a series of advanced technologies, including Convergence Core Lens Array, Focusing Micro-Lens Array, Micro OD Design, Light & Shadow Control Algorithm, and the CSOT HVA Butterfly Wing Screen. The combination of these technologies has enabled TCL to effectively solve halation problems and make significant progress in improving image quality, achieving a complete full-chain optimization effect. Some even refer to this as “a technology that redefines light sources,” which can be said to have emerged due to the iteration and development of various technologies—not something any manufacturer can achieve.
This also effectively protects consumers’ interests, preventing them from wasting money on over-marketed products.
As the selection of Mini LED TVs is no longer solely based on parameters, technology has become the key factor. So, how do you choose a Mini LED TV that meets the 2025 standard?
Let’s take a deep dive into Myriad Zoning Control technology, and by the end, you’ll know exactly how to choose a Mini LED TV that meets the 2025 standard:
i. Convergence Core Lens Array / Focusing Micro-Lens Array:
This is one of TCL’s signature strengths. In terms of previous products, TCL’s technology in this area has been superior to other brands in the industry. As the first company to produce Mini LED TVs, and holding a 50% market share in this field, TCL has now upgraded the high-brightness crystal bottom and added ALD atomic-level corrosion-resistant technology, improving brightness by 53.8% and energy efficiency by 10%. The lenses have also been enhanced with bridge-type light control technology and ultra-high focusing curvature, increasing backlight uniformity by 86% and halation control ability by 67%, effectively addressing halation issues. Halation is one of the biggest factors affecting Mini LED TV picture quality, and TCL’s all-domain halation control technology has further distinguished TCL Mini LED TVs from others. In fact, there is a saying in the industry that “Mini LED TVs are divided into TCL and others.”
ii. Micro OD Design:
This is an extremely important metric, as the smaller the OD value, the better. There are two main benefits to this: First, the smaller the OD, the thinner the TV becomes. Second, a smaller OD results in better color accuracy and more effective halation control. If you’re not sure how to assess Micro OD, just remember that if the TV’s thickness is less than 60mm, it’s using Micro OD.
iii. Light & Shadow Control Algorithm:
This algorithm is composed of three parts: transient response, 23-bit bidirectional dynamic light control, and ultra-dynamic light and shadow bionic algorithm. It solves issues such as light spots and motion blur, improving the presentation of details and contrast, making the display more delicate. Not only has it evolved from the previous 16-bit bidirectional version, but the new ultra-dynamic light and shadow bionic algorithm also adapts to human visual perception and pixel information, significantly enhancing the presentation of details and contrast in bright and dark scenes.
iv. CSOT HVA Butterfly Wing Screen:
This screen has a native contrast ratio of 7000:1, far exceeding other manufacturers. Its characteristics enable stronger light control, better dark-state performance, and faster response time. This is not just advanced technology—it’s proprietary (those who know, know). Others can’t get it or catch up to it. This is also one of the key reasons why TCL maintains its leading position in the industry, and it is the only company in China with a full supply chain.
The combination and iterative accumulation of these technologies have made it easy to improve light sources and solve halation problems, offering the most powerful solution to improve image quality. From backlighting to imaging, TCL now possesses the strongest full-chain Mini LED light control system, and the Myriad Zoning Control that can achieve one zone to multiple zone image quality effects represents the most advanced and complete Mini LED mass production solution.
Therefore, Myriad Zoning Control technology is now the standard for purchasing Mini LED TVs.
Moreover, the appearance of this technology at the Super Bowl is an important step toward universal recognition. Whether it’s TVs, phones, or other consumer electronics, every time new technology emerges, a company must take on the responsibility of leading. This aligns with the spirit of the Super Bowl—the innovation and accumulation of countless strategies that eventually lead to victory.
On the Super Bowl stage, we saw the remarkable performance of a Chinese company and the global influence of Chinese manufacturing.
Additionally, TCL has launched a new top-tier QD-Mini LED TV featuring the latest Myriad Zoning Control technology—the TCL C11K Lingxi Series.
This TV was just launched in February and is equipped with Quantum Dot Pro 2025 Technology, Vivid XDR (Extreme Dynamic Range) Technology, and a 144Hz High Refresh Rate Screen, among other cutting-edge features. Quantum Dot Pro 2025 is the best color display material in the display industry to date, with improvements in both material and color. It uses the highest efficiency, color gamut, and stability material in the industry, paired with a composite nano-diamond structure, and custom testing standards for greater stability and quality assurance. The color performance has also been improved, with 95% full-screen color purity, 157% BT.709/98% DCI-P3, 100,000 hours of non-fading color, ΔE<0.99 professional-grade color accuracy, and a 25% brightness increase. These are the features of Quantum Dot Pro 2025, ensuring more transparent and natural colors on your TV screen.
Moreover, TCL’s latest Vivid XDR technology improves peak brightness duration through ultra-dynamic light control, dual-mode driving, and vivid quantum crystals. It can automatically adjust the dimming method according to different screen brightness levels and uses upgraded materials to activate pure RGB light sources, making the TV dark and deep, bright and vivid, lasting, eye-friendly, and energy-efficient.
The TV also boasts a 144Hz High Refresh Rate Screen with a Butterfly Starlight Screen that has anti-glare properties, and is equipped with Myriad Zoning Control. Available in sizes ranging from 65 inches to 98 inches, the backlight zones for the 98/85/75/65-inch models are 2048/1568/1248/1008, with a 3000-nit peak brightness, Vivid XDR, A73 quad-core MT9653 chipset (2 full-band HDMI 2.1 ports, 4 ports in total), 4GB RAM, 64GB storage, B&O high-end sound tuning, and dual-band Wi-Fi 5 (Wi-Fi 6 for the 98-inch model).
The products range from 65 inches to 98 inches, priced at ¥11,999 (65 inches), ¥15,999 (75 inches), ¥17,999 (85 inches), and ¥21,999 (98 inches).
TCL‘s C11K Lingxi Series TV, in terms of picture quality, technology, and cost-effectiveness, is currently the best choice in Mini LED TVs for 2025, setting a new benchmark in the industry. So, if you’re looking for a TV with excellent picture quality, the TCL Myriad Zoning Control is the way to go.
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