On February 3, TCL Electronics released its global TV shipment data for 2024. Thanks to the effective implementation of the company’s “TCL + FFalcon” dual-brand strategy and its focus on the “mid-to-high-end + large screen” strategy, combined with ongoing innovations in Mini LED display technology, TCL was able to maintain its leadership advantage. In 2024, TCL’s global TV shipments increased by 14.8% year-over-year, reaching a historical high of 29 million units. Notably, in the fourth quarter of 2024, TCL’s global TV shipments grew by 19.3% year-over-year, and by 20.0% quarter-over-quarter, maintaining its high growth momentum.
Double-Digit Growth in Large-Screen TVs in 2024
In 2024, TCL Electronics maintained double-digit growth in its large-screen TV shipments. Shipments of 65-inch and larger TCL TVs grew by 21.3% year-over-year, accounting for 26.0% of total shipments, up by 1.4 percentage points compared to the previous year. Shipments of 75-inch and larger TCL TVs saw a significant growth of 39.8% year-over-year, with their share of total shipments increasing by 2.4 percentage points to 13.2%. The average size of TCL TVs shipped globally increased by 1.3 inches to 52.4 inches.
Significant Growth in Quantum Dot and Mini LED TV Shipments
In 2024, TCL’s Quantum Dot TV shipments grew by 69.5% year-over-year, and Mini LED TV shipments saw an even more impressive growth of 194.5% year-over-year.
Strong International Market Performance in 2024
Against the backdrop of major sporting events such as the Euro Cup and the Olympic Games, TCL’s international TV shipments grew by 17.6% year-over-year. Large-screen TVs in international markets also experienced growth, with 65-inch and larger TCL TV shipments increasing by 32.4% year-over-year, and 75-inch and larger TCL TV shipments seeing a sharp increase of 79.7%.
Regional Performance Breakdown:
- In Europe, TCL’s brand TV shipments grew by 33.8% year-over-year, with 75-inch and larger TCL TV shipments surging by 104.9%. TCL ranked second in retail sales in countries like France, Poland, and Sweden, and ranked third in Spain, Greece, and the Czech Republic.
- In North America, TCL’s TV shipments grew by 6.4% year-over-year, with 75-inch and larger TCL TV shipments growing by 67.6%. The company maintained a top-two market share in the U.S. retail market.
- In emerging markets, TCL’s TV shipments grew by 12.7% year-over-year, with shipments in Q4 increasing by 32.8%. TCL has been deepening its presence in the Latin American market and expanding its channels in the Middle East and Africa. In 2024, TCL TV shipments in these regions grew by 17.6% and 39.6% year-over-year, respectively. TCL maintained the top retail position in Australia, the Philippines, Myanmar, and Pakistan, ranked second in Brazil, and third in Argentina, Vietnam, Thailand, and South Korea.
- In China, TCL TV shipments grew by 5.8% year-over-year. Notably, FFalcon brand TVs saw a 38.5% year-over-year increase in shipments, penetrating the younger market.
Mini LED TV Performance in China
Of particular note is that TCL’s Mini LED TV shipments in China grew by a remarkable 264.7% year-over-year in 2024. The total share of Mini LED TVs in TCL’s shipments in China increased by 10.9 percentage points, reaching 15.3%. In Q4 of 2024, the share of Mini LED TV shipments rose significantly to 24.4%. TCL ranked first in retail sales of Mini LED TVs in China in 2024.
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