Mini LED Technology has increasingly become a key trend in the sports event industry. Recently, TCL and Hisense both announced significant partnerships with major sports events, further driving the application and popularization of Mini LED TVs.
TCL Becomes a Global Olympic Partner
On February 20, TCL held a signing ceremony at the Water Cube in Beijing, officially becoming a global Olympic partner. This partnership signifies that TCL will provide technology, products, and service support to the Olympic Games, focusing on smart terminals such as TVs, air conditioners, refrigerators, washing machines, and panel displays.
Thanks to its dual-brand strategy of “TCL + FFalcon” and its focus on the mid-to-high-end market and large-screen televisions, TCL TVs have seen continuous growth in global shipments, reaching 29 million units in 2024, a 14.8% increase compared to the previous year. The fourth quarter saw a significant increase in shipments, both sequentially and year-on-year.
In the Chinese market, TCL Electronics continues to push its dual-brand strategy, with 2024 TCL TV shipments growing by 5.8% year-on-year, and the average screen size rising to 63.3 inches. The shipment of Mini LED TVs surged by an impressive 264.7%.
At the CES 2025, TCL launched its X11K QD-Mini LED TV, featuring 14,000 local dimming zones, 6,500 nits peak brightness, and global halo control technology, bringing a groundbreaking technical breakthrough to the high-end TV market.
Hisense Partners with FIFA to Co-Create the Club World Cup
On February 19, Hisense held a flagship product preview event for the FIFA Club World Cup in Beijing. During the event, Hisense executives announced their collaboration with FIFA to create a high-tech Club World Cup experience. Furthermore, Hisense will use this platform to increase its investment in product development and technological innovation.
In October 2023, Hisense officially became the first global official partner of the 2025 FIFA Club World Cup, unveiling its 110-inch FIFA Club World Cup official custom AI TV UX. The product boasts over 40,000 zones, an industry-leading 10,000 nits peak brightness, and a 90% BT.2020 color gamut, supporting a 165Hz refresh rate.
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