On November 1, the Shanghai Municipal Commission of Economy and Informatization, the Shanghai Municipal Bureau of Culture and Tourism, and Shanghai Media Group jointly issued the “Shanghai Ultra HD Audiovisual Industry Development Action Plan” (hereinafter referred to as the “Plan”).


Key Objectives of the Plan
The Plan outlines ambitious goals, aiming for the scale of the ultra HD audiovisual industry to surpass 600 billion yuan by 2030 through innovative applications. This includes:
- 150 billion yuan in the hardware sector across the industry chain.
- 150 billion yuan in ultra HD content production.
- 300 billion yuan driven by downstream applications enabled by ultra HD technology.
Enhancing Key Competencies in the 8K Industry Chain
The Plan also emphasizes the acceleration of core competencies in critical sectors of the 8K industry chain. Key highlights include:
- Achieving domestic leadership and international advanced standards in overall technological capabilities for ultra HD audiovisual applications.
- Significant improvements in core technology innovation capabilities for essential components like chips and displays.
- Large-scale production of domestic video encoding standard core chips, positioning SoC chips for ultra HD among the top in market share.
- Mastery of the full industry chain capabilities for the 8K ultra HD sector, encompassing program production, broadcasting, transmission, and reception.
- Comprehensive integration of AI and ultra HD technologies, leading to numerous video models and applications.
Focus on Key Technologies
Advancing Display Technologies
To enhance the technical level of display products, the Plan emphasizes the development of:
- Flexible displays
- Mini/Micro LED
- Micro OLED
- High-resolution near-eye displays
The initiative encourages the evolution of automotive displays toward larger and ultra HD formats, aiming to create high-end immersive interactive display systems. Support is also directed towards the R&D and industrialization of ultra HD AM-OLED desktop monitors to improve user visual experiences and enable intelligent audiovisual scenarios. The acceleration of dual 8K ultra HD silicon-based OLED displays and miniaturized Micro LED micro-displays is intended to foster innovation in virtual reality products.
Expanding Supply of Ultra HD Terminal Products
The Plan calls for a rapid creation of popular ultra HD terminal products, including:
- High-end gaming laptops
- 8K projectors
- 8K ultra HD smart TVs
It highlights the importance of leveraging the upgrade opportunities within the broadcasting system to promote the development of ultra HD integrated set-top boxes. Key products identified for expansion include:
- Ultra HD smart cockpits
- Mini/Micro LED large screen products
- Ultra HD educational tablets
Furthermore, innovative terminals such as 8K VR headsets, VR cameras, full-frame 8K cameras, and medical-grade hearing aids are also a priority for development.
Establishing a Hub for Ultra HD Content Production
The Plan sets forth initiatives to enhance the supply of ultra HD content, focusing on the large-scale provision of television programs produced using ultra HD technology. It supports the creation of 8K ultra HD video content compatible with broadcasting, 3D display, near-eye display, and large-screen playback.
Encouragement is provided for film production companies to develop 8K ultra HD video content that incorporates VR/XR elements, expanding the repository of ultra HD video resources through restoration and enhancement algorithms. The Plan also promotes the supply of three-dimensional sound content to enrich auditory experiences.
Broadening Distribution Channels for Ultra HD Content
To widen distribution channels for ultra HD content, the Plan encourages cable TV, IPTV, OTT, and online audiovisual platforms to establish specialized on-demand sections for ultra HD content. Upgrades to cable TV ultra HD live broadcasting channels and media distribution systems will enhance the distribution capabilities of ultra HD television programs. The initiative also aims to upgrade IPTV and OTT ultra HD audiovisual service platforms to ensure multi-channel coverage of ultra HD television, extending services to onboard and wearable display systems.
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