Recently, there has been a constant stream of news regarding Samsung’s Micro LED business. Following reports of a slowdown in this sector, Korean media now suggest that Samsung has initiated a project aimed at slashing the production costs of its Micro LED TVs to one-tenth of their current levels within the next two to three years.
According to ETNews, Samsung’s Visual Display (VD) division, which oversees its television business, recognizes that expanding the Micro LED TV market will require a dramatic reduction in production costs. To achieve this, Samsung has decided to collaborate closely with its partners to drive cost innovation.
Samsung reportedly hosted a workshop attended by over 30 key partners specializing in various Micro LED TV technologies such as light sources, backplanes, transfer, and bonding materials. During the event, the company outlined its ambitious plan to reduce production costs to a tenth of the current level. Additionally, Samsung has established an internal special task force (TF) to spearhead this initiative.
Industry insiders in South Korea noted that this is the first time Samsung has organized a Micro LED TV workshop with its partners, underscoring the company’s strong commitment to advancing Micro LED technology.
Samsung initially introduced its Micro LED product, The Wall, in 2020 and has since invested heavily in research and development to spur innovation. In the first quarter of this year, the company launched two new models, measuring 114 and 76 inches, respectively. To date, Samsung’s Micro LED TVs are available in various sizes, including 76, 89, 101, 110, and 114 inches, with prices ranging from approximately $90,000 to $180,000.
However, due to the prohibitively high prices, sales of Samsung’s Micro LED TVs have been lackluster. While its large-format Micro LED displays officially hit the market in 2023, actual shipments for the year remained under 100 units.
The steep pricing remains a significant barrier to the wider adoption of Micro LED TVs across the industry, not just for Samsung. For instance, TCL’s 163-inch Micro LED model, the X11H Max, released this year, is priced at a staggering $110,000—far beyond the reach of ordinary consumers.
In recent years, global players in the Micro LED space, including Samsung, have been actively researching ways to reduce costs and accelerate the adoption of Micro LED technology in large displays like televisions. Strategies include shrinking chip sizes (from the current 34×58 microns to 20×40 microns, and even as small as 15×30 microns), simplifying manufacturing processes, optimizing mass transfer and repair methods, exploring the feasibility of integrating TFT glass substrates with PM drive solutions, and incorporating virtual pixel technologies. While these efforts have yet to yield significant breakthroughs, they signal promising potential.
Looking ahead, as companies make progress in their cost reduction efforts and improvements are made across the Micro LED production chain, the cost of large Micro LED displays, including televisions, is expected to gradually decrease. With anticipated improvements in component yields, the overall shipment volume of large Micro LED displays is expected to grow in 2024.
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