According to the latest data from AVC (AVC Revo), China’s color TV market recorded sales of 13.75 million units in the first half of 2025, marking a 1.8% year-over-year increase. Revenue reached RMB 56.1 billion, up 7.5% from the same period last year.
Notably, TVs sized 75 inches and above now account for 40% of all sales. Even more impressive is the surge in sales of ultra-large-screen TVs: 100-inch TVs experienced a staggering 83.1% growth, signaling the dawn of a new era in large-format television.
As the world’s largest TV consumption market, China’s growing appetite for 100-inch screens is poised to influence global trends. Meanwhile, Chinese manufacturers—armed with first-mover advantages in RGB-Mini LED technology and a rapidly maturing supply chain—are beginning to dismantle the technological stronghold of Japanese and Korean competitors, gradually positioning themselves as leaders in the global premium TV sector.
1. Technology Upgrades and Cost Optimization Fuel the Big-Screen Boom
Since late last year, the Chinese television market has shown a clear trend toward larger screen sizes. Entering 2025, national subsidies further stimulated demand for enhanced home theater experiences. More importantly, Chinese manufacturers have driven this trend through a dual engine of continuous technological innovation and cost optimization.
On the technology side, Mini LED—aggressively promoted by Chinese brands—has addressed the uniformity issues of large-sized LCD backlighting, thanks to its high brightness and superior contrast. Utilizing inorganic LED emitters with high durability and long lifespan, Mini LED TVs offer greater stability than OLED models, making them a favored choice in the mid-to-high-end segment. According to TrendForce, Mini LED TV shipments are expected to grow 50% year-over-year in 2025, reaching 11.56 million units—far surpassing the projected 6.79 million units for OLED TVs.
From a supply chain perspective, domestic panel makers have significantly ramped up production capacity and improved manufacturing processes. As a result, the cost of panels 100 inches and larger has dropped by nearly half compared to previous years. Leveraging these advantages, major Chinese TV brands have dramatically lowered the price threshold for ultra-large displays—from tens of thousands of yuan to just over 10,000 yuan. Some mid-range models have even dipped below the RMB 10,000 mark (roughly 50% less than similar offerings from Korean and Japanese brands). With unbeatable value for money, Chinese Mini LED TVs have rapidly gained mainstream acceptance.
2. Chinese Brands Lead the Next-Gen Premium TV Technology Race
The outlook for ultra-large TVs is further buoyed by groundbreaking advancements in display technology. At CES 2025, held this January, Hisense unveiled the world’s first 116-inch RGB-Mini LED TV—the UX—featuring revolutionary RGB Tri-Layer LCD Color Control technology. The innovation made waves across the industry, though some critics claimed the technology was “too advanced for mass production.” However, the product was successfully commercialized and launched in April, signaling the official launch of a new era in display technology.
RGB-Mini LED is widely recognized as the next-generation display technology for flagship TVs, offering unparalleled visual impact for 100-inch screens and beyond. Chinese companies taking the lead in this field is expected to fundamentally alter the high-end market landscape. In response, Japanese and Korean giants are scrambling to catch up. Samsung recently announced plans to debut its first 115-inch RGB Micro LED TV at IFA 2025 this September. Sony, too, is expected to showcase its self-developed RGB high-density LED display system at the same event.
Industry experts point out that despite Samsung labeling its product as an “RGB Micro LED,” the design essentially follows the RGB-Mini LED route pioneered by Hisense—an intentional positioning move that underscores intensifying competition. Meanwhile, Sony’s product is not slated for release until 2026, by which time Hisense may have already advanced to the next generation, widening the technology gap even further.
As the first mass-produced RGB-Mini LED TV, the Hisense UX has earned industry-wide recognition for its technological leadership. Powered by the H7 AI picture-quality chip and high-performance RGB-Mini LED emitters, the UX marks a generational leap from conventional single-color backlight models to a new tri-color backlight control mode (“light and color co-controlled”), achieving 97% BT.2020 color gamut coverage. In terms of color performance and energy efficiency, it significantly outperforms mainstream QD-OLED and QD-Mini LED products.
But perhaps the most profound impact of this flagship product is symbolic: it breaks the long-standing monopoly held by Japanese and Korean brands over high-end display technologies and gives Chinese enterprises their first real shot at setting the technical standards in the premium TV market.
3. Market Dynamics: China Compresses the Space for Japanese and Korean Giants
Recent market data reveals that Chinese brands are rapidly eroding the market share of their Japanese and Korean counterparts in the high-end sector. Hisense’s share of the premium segment surged to 20% in Q2 2025, putting Samsung’s leadership in jeopardy. In the 100-inch and above category, Hisense now commands nearly half of the global market.
With RGB-Mini LED opening an entirely new competitive track, Chinese firms are transitioning from price-driven strategies to technology-led market development. This evolution signals a healthier, more sustainable industry model—one where Chinese brands are no longer just chasing the pack, but actively defining the future of premium televisions.
Notes on Terminology
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Mini LED: A display backlight technology that uses thousands of tiny LEDs for better brightness, contrast, and local dimming control.
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RGB-Mini LED: An advanced version of Mini LED with separate red, green, and blue emitters, enabling superior color rendering and image quality.
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BT.2020: A color gamut standard defined by the ITU for Ultra High Definition television (UHDTV).
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QD-OLED / QD-Mini LED: Quantum Dot-enhanced OLED or Mini LED displays.
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CES / IFA: Major global consumer electronics trade shows held annually in Las Vegas and Berlin, respectively.