On June 12, Refond Optoelectronics held an opening ceremony for its brand exhibition hall at its Shenzhen headquarters, themed “Setting Sail with Momentum, Leading a New Chapter in Quality.”
During the event, Refond officially launched its new brand concept, showcasing its deep commitment to the LED industry through advancements in technology research and development, manufacturing, and quality control. The event highlighted Refond’s vision for future growth and its limitless possibilities.
Global Brand Renewal and Five New Product Solutions
Global Brand Transformation
Gong Weibin, Chairman of Refond Optoelectronics, delivered an inspiring speech during the opening ceremony. He emphasized that the global brand renewal is a significant step in Refond’s “innovation” strategy, encompassing comprehensive upgrades in service positioning, brand image, and quality management across multiple dimensions.
Refond’s global brand renewal positions the human eye as a window to perceive light, aiming to establish deep collaborations with leading companies across various fields domestically and internationally. The goal is to provide supply chain value and continuously innovate LED light sources for applications in lighting, electronics, automotive, displays, and touch technology, thus leading industry development through technological creation.
Launch of Five Product Line Solutions
At the event, Refond introduced several innovative product solutions across five major product lines, including lighting, automotive LEDs, Mini backlighting/direct display, and touch technology.
New LED Chip Flip Products
Zhang Jiaxian, General Manager of Refond’s LED Packaging Product Center, formally introduced the new Chip Flip products. Addressing the technical limitations of traditional chip-on-board designs, the innovative flip structure and optimized production processes effectively eliminate secondary melting issues and prevent common problems like flickering and light decay caused by gold wire soldering or contact failures in traditional setups, significantly enhancing the stability and reliability of LEDs.
The new products cover low, medium, and high brightness series, with brightness levels ranging from 600 to 1800 mcd, meeting diverse application needs while offering superior heat dissipation, high luminous efficacy, and long lifespan—an impressive new achievement in Refond’s LED technology portfolio.
Automotive ADB Modules and Smart RGB Ambient Lights
Long Sheng, General Manager of Refond’s Automotive Product Center, highlighted the newly launched automotive ADB modules and Smart RGB ambient lights.
Refond’s automotive ADB modules utilize a “Chip on Board” technology path, integrating proprietary ceramic laser-formed substrates with high-performance and reliability. The design allows pixel pitches of less than 80μm, enabling a denser pixel arrangement and completely eliminating light crosstalk issues. Refond offers a variety of pixel solutions with new options of 102, 84, 48, and 24 pixels, effectively addressing customer application pain points while balancing performance and cost.
Notably, Refond’s thermal pressure co-crystallization technology is leveraged in the ADB modules, providing high-performance light sources for the high and low beam ceramic LED lamps, ensuring adaptive beam patterns for glare-free safe driving.
Additionally, Refond introduced the Smart RGB ambient light, which employs 3535 dual-line controlled IC LED technology. It features independent RGB drive for three channels, 256 grayscale, energy-saving modes, and sleep modes, setting new trends in ambient lighting.
Automotive Ultra-Slim MiniLED Backlight Products
Lin Longxiang, Director of Refond’s Backlight Product Line, elaborated on the automotive ultra-slim MiniLED backlight products. Distinct from existing market solutions, Refond’s MiniLED COB backlight product features innovative 3D optical structures and white light enhancement solutions, utilizing an EE dimming design and industry-first molding OD0mm with unique CSP uniform structures. These products boast high luminous efficacy and reliability, meeting automotive standards.
The newly launched OD0 blue and white light solutions for the MiniLED COB backlight feature an ultra-slim design, allowing automotive displays to flexibly integrate into various vehicle models, catering to advanced technology demands in the automotive display market.
New Series of Color Electronic Paper Modules and Touch Laminated Modules
Xu Zhou, General Manager of Refond’s Touch Technology Product Center, comprehensively explained the new series of color electronic paper modules, complete systems, touch laminated modules, and large-size color-changing films.
Refond addresses issues like bubbles and uniformity in touch laminating through a one-stop design solution for electronic paper front-light touch integration, significantly enhancing brightness and color saturation while achieving ultra-slim and ultra-narrow border designs for optimal user visual experience.
Furthermore, the large-size color-changing film products from Refond can meet color-changing needs in various applications, including 3C appearances, smartphone back covers, decorations, and automotive interiors.
Automotive Mini Ambient Lights
Xia Guangyan, Mini Display Product Manager at Refond, shared the cutting-edge design concepts and unique applications of the Mini direct display automotive ambient lights.
Refond extends its Mini LED fairy series into automotive scenarios, creating ultra-thin and flexible Mini LED automotive ambient light solutions. These lights feature high-density point light sources, even light emission, various color gradient effects, and strong interactivity. They support full-spectrum color and customizable shapes, perfectly matching the decorative lighting design needs of various vehicle models and interior components, enhancing comfort and quality for drivers and passengers.
A New Brand Exhibition Hall: Illuminating the Imagination of Light
During the exhibition hall’s inauguration, Refond unveiled its carefully crafted new brand exhibition space, spanning nearly 2,000 square meters, divided into four major areas: an image foyer, brand image zone, R&D manufacturing area, and product experience zone. This multifunctional tech exhibition hall integrates branding and marketing.
Visitors can delve into Refond’s brand story and development history, intuitively experiencing its outstanding R&D capabilities and diversified product portfolio. The entire exhibition hall comprehensively presents Refond’s core technologies and comprehensive strengths, showcasing the company’s innovative layout and product charm in the LED packaging field.
Additionally, the Refond brand exhibition hall features meticulously constructed core scenarios in touch technology, electrical applications, automotive use, displays (Mini LED direct display/backlight/RGB), and lighting (indoor/outdoor). Visitors can immerse themselves in the forefront of Refond’s products and technologies, unlocking limitless imaginative possibilities for LED applications.
The launch of this new brand exhibition hall and product unveiling event represents not only the culmination of years of technological accumulation and innovation for Refond but also a new chapter where the company aims to lead the industry with innovative quality.
Looking ahead, Refond Optoelectronics pledges to uphold its corporate philosophy of “Innovative Technology Enriching Human Life,” taking technological innovation as its mission and leveraging its technological leadership as its driving force. The company will continue to explore market demands, optimize product structures, and create more differentiated and competitive products and services for its customers. Additionally, Refond will fully leverage its innovative and technological advantages, actively leading industry development trends and collaborating with upstream and downstream partners in the industrial chain to jointly promote the sustainable high-quality development of the LED industry.
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