Companies in China Taiwan, such as PlayNitride, Ennostar, and AUO, are making significant investments in the next-generation display technology, Micro LED. However, it is only PlayNitride that has begun mass production of Micro LED chips. PlayNitride and its technology transfer partner Epistar estimate that the price sweet spot for Micro LED TV products will be reached around 2026 to 2027.

In terms of TV applications, PlayNitride believes that although the price of Micro LED is currently high, with continuous expansion of production capacity, the price of Micro LED TV panels should fall within the widely accepted market range by 2026. The price of automotive panels is expected to reach an acceptable range by 2027 to 2028.

In addition to PlayNitride mass-producing Micro LED chips, PlayNitride is also transferring technology to Ennostar’s Epistar, and their affiliate AUO, which are gradually ramping up Micro LED mass production. Epistar expects that Micro LED TVs will reach the price sweet spot between 2027 and 2029, allowing for profitability.
At the end of 2023, AUO officially began mass production of Micro LED smart watch panels. The next step will be the Micro LED TV panels, with the estimated timeline for profitability aligning with Epistar’s forecast.

As for the Micro LED chip mass production schedule, Epistar will arrange production based on the demands of AUO, their affiliate, and other clients.
PlayNitride explained that it provides Epistar with a Chip on Wafer (COW) process for Micro LED chip stacking, and also supplies AUO with Chip on Carrier (COC) technology, where the chips are arranged on carriers before the Micro LED mass transfer process. This is part of PlayNitride’s effort to expand the market by providing entire production lines to capable customers.
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