Jade Bird Display (JBD), backed by Kaifeng A-round investor Shanghai Xiangyao Display Technology Co., Ltd., has successfully closed a multi-hundred-million RMB Pre-B financing round. This significant milestone has elevated JBD into the ranks of unicorn companies, driving further technological innovation and growth.
Major Investment to Boost Micro LED Micro-Display Technology
The Pre-B round was led by Ant Group, with additional participation from Geely Capital and continued support from existing investor GF Qianhe. The newly secured funds will be utilized to enhance research and development in core MicroLED micro-display technologies, scale up production, attract top-tier talent, and expand JBD’s presence in global markets.
This swift completion of the Pre-B financing round reflects the market’s confidence in JBD’s technological prowess and the promising future of the AR industry. Since commencing mass production in 2021, JBD has maintained an annual revenue growth rate exceeding 50%, with over one million micro-displays shipped to date. The company forecasts that shipments will double by 2024. As a leader in the mass production of MicroLED micro-displays, JBD continues to drive advancements in this space with its cutting-edge technology and manufacturing capabilities.
Pioneering Innovations in MicroLED Micro-Display Technology
Since completing its A-round financing in June 2023, JBD has achieved significant breakthroughs in the performance of MicroLED micro-displays, as well as in the development of new technology platforms and enhanced display quality for near-eye systems.
A key area of focus has been on improving brightness, a critical performance metric for MicroLED micro-displays. Over the past year, JBD has set new records for brightness across different light colors: green brightness has reached an industry-leading 8 million nits, blue has climbed to 1.5 million nits, and red has surpassed 1 million nits. These advancements highlight substantial progress in improving the luminous efficiency of MicroLED technology.
In August 2023, JBD introduced its Phoenix series micro-display prototypes featuring a vertical stacking architecture, which drew significant attention in the industry. The latest version, showcased at SID 2024, demonstrated remarkable enhancements in brightness and color performance, reinforcing JBD’s leadership in MicroLED micro-display technology.
To tackle the challenge of color unevenness in waveguide displays, JBD launched the industry’s first ARTCs waveguide image quality correction equipment. This innovative solution combines correction hardware, algorithms, and light engine computing to enable real-time optimization, significantly improving the brightness and color uniformity of AR glasses using waveguide technology. This breakthrough opens new opportunities for the consumer AR market.
Paving the Way for AR+AI Integration with MicroLED Displays
By advancing its research in core MicroLED micro-display technologies, JBD is driving a new phase of development in the smart glasses industry. The explosive growth of AI experiences has created a growing demand for seamless, real-time AI interactions accessible anytime, anywhere. Unlike other AI-specific hardware, AR glasses equipped with MicroLED light engines offer lightweight, low-power solutions that provide a comfortable, all-day wearable experience and real-time AI capabilities, making them an ideal choice to meet this market demand.
JBD has developed a mature product line featuring both monochrome and color MicroLED light engines, offering highly competitive solutions for smart glasses. Currently, 25 AR glasses models are based on JBD’s MicroLED micro-display technology, meeting consumer expectations for lightweight and customizable AR eyewear.
The upcoming release of the second-generation “Hummingbird” MicroLED light engine products reflects JBD’s deep understanding of market needs, achieving the optimal balance of size, weight, and power consumption. These new products meet the stringent requirements for smart glasses, including lightweight design, comfort, and extended battery life. As AR and AI technologies continue to converge, over 10 new MicroLED smart glasses models are expected to launch in 2024, paving the way for all-day wear and expanding the potential for seamless AR and AI interactions.
Driving Commercialization and Market Expansion
Dr. Li Qiming, founder and CEO of JBD, remarked: “This financing round will accelerate the commercialization of JBD’s MicroLED micro-display technology and strengthen our leadership in AR core components. We are committed to pushing the boundaries of technological innovation and leading the evolution of smart glasses experiences.”
Looking ahead, JBD aims to leverage its leading position in the MicroLED micro-display sector and the robust production capacity of its Hefei facility to introduce more innovative AR solutions to the industry. Positioned at the forefront of AR and AI integration, JBD is determined to make AR the premier platform for AI technology, collaborating with device manufacturers to usher in a new era of AR+AI synergy.
About JBD
Founded in 2015, Jade Bird Display (JBD) is headquartered in Pudong, Shanghai, with a large-scale production base in Hefei. The company specializes in the research and production of MicroLEDs smaller than 0.3 inches, with proprietary technologies including IC design, MOCVD material growth, MicroLED hybrid integration processing, packaging and testing, software and hardware driving design, and optical modules. With long-term technological development and deep market insights, JBD maintains a leading position in innovation, mass production, and commercial applications.
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