The emergence of Mini LED as the preferred choice in the high-end TV market was only a matter of time, though few anticipated its rapid ascent.
In 2023, Mini LED TV shipments reached 4.08 million units, with a projected 2024 growth to 8.2 million units, reflecting a 100% increase. The market penetration of Mini LED TVs will rise from 2% in 2023 to 3.8% in 2024, while OLED TV penetration remains relatively steady, increasing from 2.6% to 3.2%.
For the first time, Mini LED TV penetration has surpassed OLED TV penetration. This milestone is the result of several intertwined factors.
Three Major Trends Driving Mini LED TV Growth
On a broader scale, the high-end TV market has regional patterns: OLED TV brands are largely dominated by South Korean and Japanese manufacturers like Samsung and LG, while Mini LED TVs are primarily produced by Chinese companies such as TCL, Hisense, Xiaomi, and Skyworth. The growth in Mini LED TV penetration signals a shift in the global display industry landscape, highlighting China’s increasing influence in the display sector.
In the Mini LED backlight technology, three main changes are expected to shape 2024:
1. Backlight Zones Drop Toward 200 Zones
The number of backlight zones is expected to continue decreasing towards 200 zones. This is due to the diminishing returns on picture quality improvements as more zones are added. While an increase from 100 to 300 zones significantly boosts contrast, further increases yield smaller improvements. Moreover, backlight zone quantity is positively correlated with costs, so the trend will favor the 200-zone range in 2024.
2. O/P Ratio Continues to Improve
The Optical Distance (OD), which measures the distance from the backlight to the diffusion plate, determines the backlight halo effect. A smaller OD leads to better light control. The Pitch value, which refers to the space between two adjacent LEDs, influences the resolution and detail of the screen. As the OD ratio (OD:Pitch) moves from 1:2 in 2022 to 1:3 in 2024, it reflects a reduction in LED usage and cost optimization for Mini LED TVs.
3. COB Technology Matures
COB (Chip on Board) technology has matured significantly, driving the reduction in Mini LED TV costs. In 2024, COB’s market share is expected to rise to 20%, driven by solution optimizations and increased demand from TV brands. COB technology’s enhanced capabilities, such as improved OP values (from 1:2.2 to 1:3.5), make it a competitive choice in high-end Mini LED TV production.
Driving High-End Picture Quality: BMTC Leads with New Breakthroughs
The trends in Mini LED TV upgrades—from lower backlight zones to better O/P ratios and increased COB adoption—highlight a focus on enhancing the cost-performance ratio.
As a key player in the Mini LED backlight market, BMTC (part of SMTC) has made significant strides in product and capacity expansion, technology reserves, and customer validation. By 2024, BMTC has made breakthroughs, pushing Mini LED backlight technology forward, improving penetration rates, and offering products like high-power COB white light strips, Mini COB blue light strips, and Mini COB white light solutions (CSP).
BMTC’s vertical integration offers it a unique advantage in the Mini LED TV market, backed by SMTC‘s LED chip business and AMTC‘s TV ODM operations. With SMTC‘s production of 110 million wafers per month and its LED chip advancements, including 4848 high-efficiency chips, BMTC can meet market demand and ensure stable supply.
A Glimpse at BMTC’s Impact: Xiaomi S75 Mini LED TV
The Xiaomi S75 Mini LED TV, launched in April 2024, integrates BMTC’s backlight module. This TV features 512 backlight zones, a peak brightness of 1200 nits, 4K 144Hz variable refresh rate, and MEMC dynamic compensation. During a mid-year promotion, the Xiaomi S75 ranked second in sales among 75-inch TVs.
Summary
Overall, Mini LED TV shipments are poised to reach new heights in 2024, driven by factors such as appliance subsidies, major sporting events, gaming marketing, and shopping festivals. However, it is the self-upgrading of Mini LED technology that sets it apart from OLED TVs in terms of performance and cost-effectiveness. With BMTC at the forefront of these innovations, and a strong vertical integration advantage, the company is well-positioned to seize new growth opportunities in the Mini LED TV market.
Disclaimer: The views and opinions expressed in this article are those of the original authors and do not necessarily reflect the official policy or position of MiniMicroLED Insights . While we strive to ensure the accuracy and reliability of the information provided, the content on this website may include translations, re-edited versions of second-hand information, or information derived from unverifiable sources. MiniMicroLED Insights makes no representations or warranties, express or implied, regarding the completeness, accuracy, or timeliness of such content. The information in this article is for informational purposes only and should not be construed as professional advice. Any reliance you place on such information is strictly at your own risk. To the fullest extent permitted by law, MiniMicroLED Insights disclaims all liability for any direct, indirect, incidental, consequential, or punitive damages arising out of your use of, or reliance on, the information contained in this article.
Copyright Notice: This article may include translated and re-edited content derived from various online sources, including websites and social media platforms. While we strive to credit the original authors and sources to the best of our ability, we may not always be able to verify the original source of the content. All rights to the original content remain with the original author or source publication. Where applicable, this content is reproduced for educational and informational purposes under the fair use doctrine. If you believe any content on this site infringes upon your intellectual property rights, or if you are the copyright owner and believe we have not credited you correctly, please contact us at minimicroled.business@gmail.com. We will investigate and take corrective action, including removing or properly crediting the content if necessary.
Content sourced and adapted by MiniMicroLED Insights (Doris).
