Mini LED backlighting is making a significant impact this year as the 618 shopping festival kicks off, even before the official start date. Major platforms have already seen an early surge in sales, with high-definition, large-screen televisions fueling consumer enthusiasm. According to JD.com’s four-hour opening report, sales of ultra-large 85-inch and above TVs have more than tripled compared to last year, while revenue from Mini LED ultra-high-definition TVs has skyrocketed by 200%.
Rising Popularity of Mini LED TVs
Sales data indicates that consumers are gravitating toward high-end, large-screen TVs that offer an immersive viewing experience and superior visual quality. Among the wide range of television options, Mini LED TVs have emerged as a top choice, largely due to the numerous benefits brought by Mini LED backlighting technology:
Premium Display: Delivering Exceptional Detail and Picture Quality
Picture quality is one of the most direct measures of a display’s performance. By integrating more LEDs into the same-sized panel, Mini LED displays significantly enhance brightness, resulting in more lifelike, detailed, and layered images.
Precision Dimming: Creating Stunning Visual Effects
Mini LED backlighting features local dimming technology that dynamically adjusts the lighting across specific zones of the screen. This achieves high dynamic contrast, deepens blacks and brightens whites, while rendering vibrant colors that produce visually striking images beyond imagination.
Eye Comfort: Reducing Eye Strain for a Comfortable Viewing Experience
Thanks to AM active drive technology, which enables localized control, Mini LED backlighting eliminates screen flicker, effectively reducing eye strain and providing users with a more comfortable viewing experience.
Energy Efficiency: Advancing Green, Low-Carbon Development
Utilizing local dimming technology, Mini LED backlighting can maintain high brightness levels (>1000 nits) while distributing heat evenly. Tests by relevant institutions show that under the same brightness conditions, the power consumption of Mini LED devices is up to 30% lower than that of OLED products.
Ultra-Thin Aesthetic: Stylishly Designed for Modern Tastes
Mini LED backlighting enables ultra-thin, direct-lit LCD displays, supporting sleek, ultra-light, and curved designs. This versatile technology can be adapted to a wide range of electronic display applications.
NationStar Technology: Leading the Mini LED Backlighting Race
NationStar, a frontrunner in China’s LED packaging and backlighting industry, has been shipping Mini LED backlighting solutions for large-screen TVs, displays, and gaming products since 2018. Through continuous innovation and solution upgrades, the company now offers a diverse range of product specifications and technical pathways.
Mini POB: More Cost-Effective Solutions
In recent years, NationStar’s Component Division has concentrated on overcoming challenges related to Mini POB (Package on Board) and Mini COB (Chip on Board) technologies. The third-generation Mini POB solution maintains the original advantages of low process complexity, high yield, and wide viewing angles while further optimizing the pitch/OD ratio. This reduces the number of LEDs required, lowering overall costs and enhancing the price competitiveness of Mini LED backlighting, making it ideal for applications such as televisions and monitors.

Mini COB: Versatile for Various Applications
The division has diversified its technical offerings through different combinations of materials and drive methods, developing both blue-light and white-light Mini COB solutions. The blue-light solution offers ultra-wide viewing angles and excellent consistency, perfectly catering to the demands for thin, high-quality displays in TVs, tablets, and laptops. Meanwhile, the white-light solution enhances brightness and eco-friendliness, delivering more refined images, vivid colors, and sharper visuals, making it suitable for automotive displays and monitors.

As the market for Mini LED backlighting in televisions, monitors, laptops, tablets, and wearable VR devices continues to expand, NationStar remains committed to technological innovation, developing new solutions to broaden applications and inject more brilliance into the future of display technology.
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