Automotive Display Applications and Trends
With the rise of the new energy vehicle (NEV) industry and the ongoing push towards automotive intelligence, smart cockpits have gradually become the core development focus for automakers. As a key interface for human-vehicle interaction, automotive displays play a pivotal role in enhancing cockpit intelligence, boosting technological appeal, and creating an immersive experience, making them one of the key indicators of a smart cockpit’s overall experience.
Currently, automotive displays are mainly applied in dashboards, central control displays, rearview mirrors, heads-up displays (HUD), and rear-seat entertainment systems, among other scenarios. As more vehicle models incorporate a variety of display products, automotive displays are evolving toward larger screen sizes, wider aspect ratios, more displays, and more flexible placements to meet the interactive demands of the ever-evolving smart cockpit.
As of now, Mini LED automotive displays have been implemented in the latest models of several well-known brands, including Li Auto, SAIC Roewe, Great Wall Motors, NIO, Cadillac, Feifan Motors, Mercedes-Benz, and others. Additionally, Ford, BMW, and Volvo have also adopted Mini LED technology for their in-car displays, driving increased market demand for Mini LED backlit automotive screens.
According to Omdia, the annual compound growth rate of the automotive display market is expected to remain around 5%-6%. By 2026, the global shipment of automotive displays is projected to reach 240 million units.
Strategic Moves from Key Industry Players
In response to this rapidly growing market, companies across the supply chain, including panel manufacturers, module makers, and LED suppliers, are increasing their investments in automotive display development, particularly in Mini LED backlit automotive display products.
Longli Technology recently disclosed in an investor relations activity report that the company’s Mini-LED technology for automotive displays is accelerating. With the increasing penetration of smart cockpits, the market prospects for automotive displays are expanding. As a leader in Mini-LED backlit automotive display technology, Longli Technology holds significant advantages in technological reserves, patent rights, and mass production capabilities, positioning itself to further expand its market share in the automotive display sector.
Coreach Technology has also revealed that the company’s automotive display terminals have achieved significant improvements in metrics such as high brightness, high contrast, wide color gamut, energy efficiency, and ultra-thinness through its self-developed Mini LED technology.
TIANMA has indicated during institutional research meetings that Mini-LED backlight technology, as one of the upgrade solutions for automotive displays, pairs well with current mainstream LCD mass production technologies, significantly enhancing LCD display product performance. The company has already successfully shipped to major overseas automotive clients, with new projects progressing toward mass production, and market demand is rapidly increasing.
Undoubtedly, the automotive display sector is becoming a new battleground for Mini LED technology.
Supply Chain Dynamics and Key Players
When it comes to Mini LED backlight module suppliers for automotive applications, Chinese automakers tend to use display modules from companies like BOE, Jufei Optoelectronics, and Longli Technology, while European and American automakers predominantly rely on panels from AUO and Innolux, often pairing them with their own automotive display modules. Whether paired with Chinese or Western automaker display modules, these modules are ultimately delivered to Tier 1 companies such as Bosch and CarUX for system integration before being installed in the vehicles.
In addition, companies like TCL CSOT, Nationstar, Jufei Optoelectronics, Refond, HongLi Display, Kinglight, and APT Electronics are continuing to ramp up their R&D efforts, launching Mini LED backlit automotive displays with unique features to enter the automotive-grade market.
Beyond new product development, manufacturers are also strengthening collaboration in the automotive application sector. For example, Nationstar has announced the establishment of a dedicated automotive LED division, Coreach Technology has formed a joint venture in automotive electronics, and TIANMA has entered into a strategic partnership with San’an Semiconductor to co-develop automotive LED chip technologies.
Moreover, BOE has acquired HC SEMITEK and partnered with Chery Group and Jianghuai Automobile Group. TCL CSOT is collaborating with San’an Optoelectronics to promote the research and industrialization of Micro LED chips in Xiamen. From chip manufacturing to packaging, and final applications, the proactive actions of these leading enterprises are propelling the automotive LED field toward a new peak.
Industry insiders suggest that whether it’s BOE acquiring HC SEMITEK, Hisense ChangeLight, or collaborations like TCL CSOT, TIANMA, and San’an Optoelectronics signing partnerships, the strategy is to strengthen upstream capabilities and consolidate LED production capacity, particularly for Mini-LED/Micro LED technology development.
Conclusion: Mini LED’s Promising Future in Automotive Displays
In conclusion, Mini LED backlit automotive displays are riding high on industry expectations and are fast-tracking into the development fast lane. While the road to mass production may be challenging, the enormous growth potential of the industry and the aggressive strategies by companies signal that this technological transformation will have a profound and far-reaching impact.
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