Alibaba has officially entered the Micro LED market. On June 2nd, new updates from the Tianyan Check App indicated that Shanghai Xianyao Display Technology Co. Ltd., a company associated with JBD (Jade Bird Display), underwent a business registration change. New shareholders, including Zhejiang Alibaba Cloud Computing Co. Ltd., were added, and the company’s registered capital increased from approximately $7.26 million to around $7.53 million.
About JBD and Its Recent Developments
According to JBD’s official Weibo account, the company is the first globally to mass-produce Micro LED microdisplays. It remains the only firm capable of both mass production and shipping of these displays. JBD has developed and manufactured the world’s smallest and brightest microdisplays, which have been adopted by most key customers in the global near-eye display market. These products have gained technical approval from several tech companies and are now on their procurement lists.
JBD‘s Technological Innovations in Micro LED
Innovation remains a critical factor for JBD’s leadership in the Micro LED market. Recently, JBD introduced a 0.85cc full-color Micro LED light engine, a groundbreaking achievement marking the first time the “1cc” threshold has been surpassed. Weighing just 1.5 grams and measuring 0.85cc in volume, this light engine fits seamlessly into the temple of AR glasses, making them more compact and lightweight. Its high brightness, paired with an array waveguide or diffraction waveguide, can achieve nit-level brightness suitable for various indoor and outdoor environments. The small size, lightweight nature, and energy efficiency of the 0.85cc light engine contribute to a more portable and vibrant wearable smart glasses industry.
JBD is also pushing forward with new innovations. This year, the company plans to introduce a 0.4cc full-color light engine, potentially revolutionizing consumer-grade AR products. Furthermore, JBD is developing a self-emitting single-chip color Micro LED microdisplay with a more compact design and easier system integration. This new color panel features a 5-micrometer color pixel period and red, green, and blue subpixels of just 2.5 micrometers. Despite its small 0.22-inch diagonal size, it offers a qHD resolution of 1980×1280, supporting AR tech companies in advancing the development of the metaverse.
JBD’s Expansion in the Metaverse Market
With the rapid growth of the metaverse market, JBD is heavily investing in factory expansion. A new facility is expected to become operational in the first quarter, boosting JBD’s annual production capacity to 120 million Micro LED microdisplays. This strategic move is poised to provide reliable production support for global consumer-grade AR glasses manufacturers and contribute significantly to the metaverse’s growth.
On May 23rd, 2023, in Los Angeles, USA, JBD unveiled its “Hummingbird” light engine product at the SID (Society for Information Display) conference, announcing that it had entered mass production in May. The Micro LED microdisplay at its core received the 2023 “Display of the Year” award at SID. The Hummingbird light engine is recognized as the first full-color solution for consumer-grade AR glasses due to its compact size, lightweight design, high brightness, low power consumption, and vivid color quality.
Features of the JBD Hummingbird Light Engine
The JBD Hummingbird light engine is one of the world’s smallest and lightest, with a volume of only 0.4 cubic centimeters and a weight of just 1.0 grams. This compact size allows it to be easily integrated into the temple of AR glasses without noticeably affecting their appearance or weight. Its reduced weight and volume greatly enhance the design flexibility of AR glasses, meeting consumer demands for comfort, style, and functionality.
The Hummingbird light engine offers a standard field of view of 30°, with customizable options ranging from 25° to 45°. Under D65 white balance conditions, it can output 3 to 5 lumens of light flux. When paired with a quality waveguide, it achieves a super-high in-eye brightness of 1800 nits, ensuring clear visibility even in outdoor settings. Thanks to the high luminous efficiency of Micro LED technology, the Hummingbird light engine’s power consumption is as low as 260mW under typical operating conditions, significantly lower than LCOS and DLP microdisplay technologies, effectively extending AR glasses’ battery life for all-day use.
Advanced Image Quality and Recognition
Regarding image quality, with 8-bit color depth and a true color display of 16.77 million colors, along with a new Gamma and Demura algorithm, the JBD Hummingbird light engine delivers high brightness, high contrast, vibrant colors, and rich detail, providing an exceptional visual experience for AR glasses users.
The microdisplay used in the JBD Hummingbird light engine, the MicroLED AMµLED™ 0.13 series microdisplay, won the “2023 Display of the Year” award at SID. This product was recognized for its innovation in display technology and its significant contributions to the AR/VR field, earning SID’s authoritative recognition as the only product to win this honor in the microdisplay category globally.
The JBD MicroLED AMµLED™ 0.13 series microdisplay has a pixel density of 6350 PPI and VGA resolution. When illuminated, it can achieve ultra-high brightness levels—750,000 nits for red, 5 million nits for green, and 1 million nits for blue.
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