New Milestone in Micro LED Display Industry
Recently, a significant milestone in the Micro LED display industry was achieved with the release of the Micro-LED Display Energy-Saving Evaluation Standard. This standard was drafted by Shenzhen Absen Optoelectronic Co., Ltd., with contributions from BOE MLED Technology Co., Ltd., Guangdong Baolun Electronics Co., Ltd. (ITC), Leyard Optoelectronic Co., Ltd., Hisense Visual Technology Co., Ltd., and Sichuan Changhong Yunshu Information Technology Co., Ltd. The new standards provide clear requirements regarding three energy-saving factors: temperature rise, energy efficiency, and maximum contrast ratio, alongside corresponding testing methods. This release is a crucial supplement to GB 21520-2023 “Display Energy Efficiency Limits and Energy Efficiency Levels”.
Market Growth Driven by High-Performance Display Demands
According to a market research report from January 2025, the global Micro-LED market was valued at $1.344 billion in 2024 and is expected to reach $12.58 billion by 2031, with a compound annual growth rate (CAGR) of 38.2%. One of the primary drivers of this growth is the increasing demand for high-performance displays. Consumers are seeking higher resolution, higher contrast, and lower power consumption display technologies, especially in consumer electronics such as smartphones, smartwatches, and TVs. Due to its exceptional display performance and energy efficiency advantages, Micro-LED has become the ideal choice.
A Step Towards Green and Sustainable Development
The release of the Micro LED display energy-saving standard is a key step in advancing energy-saving technology. It is expected that with the guidance of these standards, Micro-LED will be widely adopted across more sectors, driving display technology toward more carbon-efficient, green, and high-performance solutions, providing consumers with a broader range of high-quality product options.

Absen: A Leader in Green, Sustainable Technology
Founded in 2001, Shenzhen Absen Optoelectronic Co., Ltd. is headquartered in Shenzhen and operates additional facilities including the Absen Dongjiang Intelligent Manufacturing Center and 18 overseas subsidiaries in countries including the U.S., Germany, Japan, Dubai, Russia, Mexico, Brazil, and Hong Kong.
The Absen trademark has been recognized by the State Intellectual Property Office of China as a “Well-Known Trademark”, and the company has earned numerous honors, including “National Champion of Manufacturing Enterprises”, “National Cultural Industry Demonstration Base”, “National Intellectual Property Advantage Enterprise”, “National High-Tech Enterprise”, and a “AAA-level Integration of Informatization and Industrialization Management System” certification from the Ministry of Industry and Information Technology. Additionally, it has been recognized as one of the “Top 500 Most Valuable Brands in China” by the World Brand Lab. Absen advocates for green, low-carbon, energy-saving, and environmentally friendly production principles, adhering to a sustainable development philosophy.

Absen’s Global Presence and Industry Leadership
Absen’s core business focuses on advertising displays, stage displays, commercial displays, data visualization displays, conference displays, and consumer displays. Its products are sold to over 140 countries and regions across the Americas, Europe, Australia, Asia, and Africa. Absen has successfully implemented over 60,000 applications, with notable projects including Hollywood, Disney, Universal Studios, the World Cup, European Championship, NBA, and Times Square in New York, as well as various large-scale media events. Absen has ranked first in industry export sales of single-brand display products for 12 consecutive years.

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