LG Partners with Dallas Cowboys
Recently, LG has entered into a multi-year partnership with the Dallas Cowboys, a professional football team in the United States. The collaboration includes the installation of several display systems at AT&T Stadium in Arlington, Texas.
As the official display partner of the Dallas Cowboys, LG will provide display equipment for AT&T Stadium, the team’s training facilities, and the corporate headquarters. The first project under this agreement has successfully installed seven MAGNIT Micro LED display walls within the stadium’s club area, a significant upgrade as the venue prepares for the 2026 World Cup.

Installation Details
The installation features a variety of display sizes: one measuring 4.88 x 2.44 meters, two at 1.22 x 1.22 meters, two at 3.66 x 2.44 meters (model P1.2, LSAB012), and two at 1.83 x 1.83 meters (model P0.9, LSAB009). Additionally, the stadium’s luxury suites are equipped with LG’s OLED TVs. These screens will showcase a range of content, including game highlights, promotional videos, live event broadcasts, and local news coverage.
About MAGNIT Micro LED Technology
MAGNIT is LG’s innovative Micro LED product line, designed for various applications, including commercial displays, all-in-one solutions, and televisions. In the television segment, LG has released MAGNIT products in 118-inch and 136-inch sizes, priced at approximately $25,000 and $28,000 respectively (conversion based on current exchange rates).
Notably, in October, LG announced a strategic plan to enhance its commercial solutions division. The company will focus on high-end small-pitch LED displays, which include the development of its MAGNIT Micro LED series. LG aims to position these products as a forefront of this business expansion, offering more customized services and differentiated solutions to drive growth in the small-pitch LED market.
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