By Wang Xiaolei, Staff Reporter
LG MAGNIT Micro LED signage is now deployed at Tokyo’s NEWoMan TAKANAWA. The installation includes a 2.4 m × 7.5 m portrait display at the North entrance and a 9 m × 2 m landscape display at the South entrance. LG MAGNIT Micro LED signage delivers UHD visuals with lifelike image quality, accurate color reproduction, and precise image processing for a premium retail experience.
On September 10, LG Electronics announced that it has supplied its ultra-high-definition Micro LED signage, LG MAGNIT, to NEWoMan TAKANAWA, a new landmark shopping center in Tokyo scheduled to open on September 12. According to the plan, LG installed UHD LG MAGNIT signage at the second-floor entrances of both the South and North buildings: a 2.4-meter-wide by 7.5-meter-tall portrait LG MAGNIT at the North entrance, and a 9-meter-wide by 2-meter-tall landscape LG MAGNIT at the South entrance.
Back in October 2023, LG announced it would first apply next-generation Micro LED technology to signage—sparking heated discussion. Some questioned whether Micro LED’s high cost would make signage unaffordable. Evidently, LG is not worried. Micro LED costs are falling year by year and are expected to drop by 20%–30% this year.
LG MAGNIT is a Micro LED display with a device thickness of under 100 μm (thinner than a human hair). Its lifelike picture quality, high-fidelity color reproduction, and precise image processing deliver a differentiated viewing experience.
Industry observers note that LG Electronics’ deployment of UHD Micro LED signage for a new landmark shopping mall in Tokyo further consolidates the company’s leadership in the global commercial display market, while also giving the broader Micro LED industry a positive boost.
(1) Faster Technology Adoption
LG’s successful deployment at a Tokyo shopping center provides a model case for large-scale adoption of Micro LED in commercial display. It will attract more enterprises to the technology and drive applications across malls, hotels, airports, and showrooms, accelerating diffusion and lifting the industry’s technical bar. Omdia forecasts that Micro LED display panel shipments will surge from about 100,000 units in 2024 to 34.6 million units by 2031.
(2) Catalyzing the Supply Chain
Widespread use of Micro LED will spur coordinated growth across the upstream and downstream supply chain. From chip manufacturing and panel production to systems integration and application development, every link will see new opportunities. For example, to meet production demand for LG’s Micro LED signage, chipmakers will increase R&D investment to improve performance and output; panel makers will optimize manufacturing processes to enhance quality and efficiency; systems integrators and application developers will create more scenario-specific solutions—together fostering a more prosperous ecosystem.
So far this year, more than 20 Micro LED projects have reached financing, ramp-up, or topping-out milestones, with an estimated RMB 63 billion flowing into the market. Over a dozen companies and research institutions have released new Micro LED products and technologies—Garmin launched a Micro LED watch, Samsung introduced a Micro LED “beauty mirror,” and multiple Micro AR glasses debuted. Demand in TVs, automotive displays, and commercial signage is poised to be unleashed. According to Yole Développement, the Micro LED market is expected to reach USD 2.2 billion by 2025, and companies across the value chain are accelerating plans to capture share.
(3) Advancing Industry Standards
As Micro LED adoption grows in commercial display, standardization becomes critical. LG’s signage deployment will provide valuable data and experience for standards work. Establishing unified technical standards, product specifications, and quality norms can guide fair competition, protect consumer rights, and support healthy, orderly industry development.
At present, led by a Visionox subsidiary, the world’s first international standard for Micro LED arrays—Semiconductor devices—Part 5-17: Optoelectronic devices—Light-emitting diodes (LEDs)—Micro light-emitting diode array devices—Test methods for opto-electrical parameters—has been approved for development. The standard defines unified measurement conditions and methods for Micro LED array opto-electrical parameters, addressing the long-standing inconsistency in test methods. It will provide a common technical basis for manufacturing, inspection, and international trade, and is key to ensuring consistent product quality and performance.
Conclusion
Deploying LG’s Micro LED signage at a Tokyo shopping center not only delivers tangible benefits for the venue, but also opens new pathways for the development and application of Micro LED technology. Looking ahead, as the technology advances and costs decline, Micro LED will see broader use across more fields, bringing richer visual experiences to people’s lives and work and propelling the display industry into a new phase. China is showing strong momentum in Micro LED—from technology R&D and supply-chain build-out to application exploration—forming clear advantages and positioning itself to lead globally.
