Introduction
On September 9, LG Electronics announced its acquisition of a minority stake in the UK-based virtual solutions and camera robotics developer, Mossys. This strategic seed investment aims to enhance LG’s virtual production and broadcasting capabilities.
Acquisition Details
LG has acquired a non-controlling minority interest in Mossys, although the exact equity stake and financial details have not been disclosed. The investment is part of LG’s broader strategy to bolster its expertise in virtual production and broadcasting technology.
Collaborative Efforts
The two companies plan to integrate LG Electronics’ LED displays and controllers with Mossys’ XR products to create comprehensive XR solutions.
Mossys specializes in virtual production solutions, academic virtual production training, camera tracking, robotics technology, and remote production systems. Its broadcasting robots and patented optical camera tracking technology, StarTracker, are installed in over 100 television stations worldwide, supporting virtual studios and augmented reality graphics.
Market Applications
LG Electronics’ LED and Micro LED display products are also widely utilized in the virtual reality (VR) and extended reality (XR) markets.
Baek Ki-moon, head of LG Electronics’ ID business unit, stated, “We look forward to combining LG Electronics’ display technology with Mossys’ virtual production solutions to provide unique offerings to our customers. We will continue to collaborate with partners to enhance our capabilities.”
Strategic Partnership Goals
Through this strategic partnership from equity acquisition, LG plans to expand its portfolio of hardware and software-based solutions in virtual production and broadcasting technology.
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