With the development of Mini/Micro LED technology and the maturity of small-pitch products, the LED display industry is accelerating the release of its high-growth potential across more niche applications.
Since 2021, when the Mini LED backlight market entered its growth phase, its compound annual growth rate (CAGR) has reached 50%. As for Micro LED, after overcoming key challenges such as mass transfer technologies, it is rapidly entering the phase of large-scale usage. In the area of LED virtual shooting, as costs decrease and efficiency improves, the technology is increasingly being applied in industries like film, TV, live broadcasting, and advertising.
In the face of these emerging opportunities in the LED industry, only companies that closely follow industry trends have the chance to achieve growth and development. As a leader in the LED display industry, Leyard is not only focused on its core business but is also continuously expanding its application scenarios and market ecosystem. The company is actively investing in cutting-edge areas like Mini/Micro LED, virtual reality, and others, driving the LED display industry toward the global high-end value chain.

On January 7, Leyard released its investor relations activity record, stating that in 2024, the company will continue to innovate and break through technically, improving product performance and expanding application scenarios. At the same time, it will reduce costs and improve efficiency through internal organizational adjustments and digital construction, thereby enhancing competitiveness.
Investor Relations Activity Highlights:

Q1: Has the demand for smart displays and price competition improved in the domestic market?
A: From an application perspective, some traditional fields such as commercial advertising, stage events, and monitoring are facing relatively fierce price competition. However, in emerging fields such as cinemas, conference rooms, and virtual shooting, LED applications are just beginning, and there is still huge potential for growth.
Regarding product types, in addition to traditional displays and small-pitch LEDs, the demand for Micro LED is also continuously increasing. This is due to two main factors: First, after 3-4 years of development, the Micro LED industry chain has gradually improved, and the expansion of production capacity and scale is driving the cost-performance ratio up. Second, Micro LED has opened up markets previously inaccessible to traditional LED displays, such as displays smaller than 100 inches and scenarios requiring higher resolutions.
Therefore, 2024 will be a year of both challenges and opportunities. On one hand, we will continue to innovate technically, improve product performance, and expand application scenarios. On the other hand, we will reduce costs and improve efficiency through organizational adjustments and digital transformation to enhance our competitiveness.
Q2: What are the company’s expectations for overseas markets?
A: Since 2021, the company has accelerated its expansion efforts. The Asia, Africa, and Latin America markets have maintained relatively high growth rates. This is due to the fact that LED display products have penetrated these regions later than in China, and demand is on the rise. At the same time, we continue to strengthen our sales team and market investment, and the products have been iteratively optimized based on market feedback. Therefore, the growth in these regions has met our expectations.
As for Europe, the market base was previously small, but in 2024, we will continue to increase our expansion efforts. We are developing products tailored to customer needs, and expanding our Slovakia factory to support the U.S. and European markets. In North America, previously only the Planar brand was used to serve the U.S. and European markets, primarily targeting the mid-to-high-end market. However, since the second half of 2023, demand for mid-range markets in North America has emerged, so in 2024, we will expand our Leyard brand to target the mid-range and lower-tier markets. By using a dual-brand strategy, we aim to achieve full market coverage and gradually increase our share of overseas business, achieving balanced development in both domestic and international markets.

Q3: What is the company’s collaboration with robotics companies, and what are the future plans?
A: The collaboration mainly covers four aspects of products and technologies:
- Data: We have been working on motion capture for many years, accumulating extensive human motion data. Now, based on this data, we are developing datasets for robot training. With the Optitrack optical positioning system, the quality of the data we acquire is very high, and we can continuously provide sustainable data.
- Services: From a service perspective, we offer data development services to convert human data into usable data for robots, and we also provide training services for robots, both based on real human data and model-based training.
- Algorithms: In terms of algorithms, we focus on spatial computing to provide robots with spatial awareness algorithms, behavior decision algorithms, and limb control algorithms.
- Hardware: Since both optical and markerless technologies are based on cameras as image sensors, these cameras, in binocular or multi-view configurations, act as the robot’s eyes for gathering external information. Our goal in the field of embodied intelligence is to empower robot manufacturers to create better robots. In the future, we plan to collaborate more deeply with industry partners to advance the industry and enrich our database and model algorithms, contributing to the commercialization of embodied intelligence.
Q4: What progress has the company made in AR glasses?
A: Currently, the company, in partnership with Saifulis, has successfully developed an AR/AI glasses prototype based on a monochrome (green) mLED micro-display. In the future, both parties will continue to invest in the development of full-color mLED micro-display AR/AI glasses, offering users a richer and more convenient experience. At the same time, product costs will be further optimized, and mass production will be accelerated.

Conclusion
Leyard has made comprehensive strides in the Micro LED business, from micro-displays to transparent screens to mature commercial products, continually innovating and upgrading. In collaboration with its partner Saifulis, the company has launched full-color mLED micro-displays and monochrome (green) mLED micro-displays. It has also introduced a 17.3-inch Micro LED transparent screen with a pixel pitch as small as P0.3 and applied the next-generation MIP technology to its new generation MG series and cold-screen products. As we can see, Leyard is at the forefront of technological upgrades and application expansion in the Micro LED industrialization journey.

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