By Our Reporter: Ouyang Jing
The LED Rental Screen Market is experiencing unprecedented growth, driven by high-profile events such as Asia’s largest international equestrian competition—the Longines Beijing Masters—held at the National Stadium, the “Bird’s Nest.” Top riders from Europe, the Americas, and Asia gathered for the event, while Unilumin Technology provided a range of LED displays and ultra-high-definition visual solutions for the main venue, equestrian park, and stabling areas, offering indispensable visual support for this elegant competition.
This is just a glimpse of the larger trend. On November 8, 2025, the annual KPI Finals of Honor of Kings took place at the Bird’s Nest, featuring a total prize pool of 70 million RMB. Once again, LED rental screens played a central role in creating a stunning visual spectacle.
It’s worth noting that the Bird’s Nest schedule for 2026 is already fully booked, and the 2027 World Athletics Championships are also planned there. In addition, large-scale events such as the 15th National Games, the Scottish Super League, major concerts, and the Spring Festival Gala have all contributed significantly to the growth of the LED rental screen market. With preparations for global events like the 2026 FIFA World Cup and the 2026 Winter Olympics underway, the LED rental screen market is entering an unprecedented period of opportunity.
Market Landscape: China Leading the Pack
According to market assessments, the global LED rental screen market is expected to reach approximately $1.3 billion in 2025 and continue its growth trajectory, projected to climb to $1.9 billion by 2031, with a compound annual growth rate (CAGR) of 5.9%.
In terms of overall competition, in the first half of 2025, the top three global LED rental display manufacturers by sales revenue were Unilumin (including Raydio & Lamp), Absen, and G-LEC, collectively accounting for over 43% of the market, indicating a high degree of market concentration.
This “the strong get stronger” trend has increasingly shifted orders toward well-capitalized companies, gradually expanding their market share.
Application Scenarios: From Stages to Sports Arenas
LED rental screens have an extensive range of applications, from concerts and sporting events to exhibitions and conferences. In the first half of 2025, large-scale performances and sporting events accounted for over 60% of LED rental screen demand, while conferences and exhibitions saw a slight decline due to policy impacts.
Sports events are becoming a critical application area for LED rental screens. Beyond the Bird’s Nest equestrian events, 2025 also featured global events such as the Osaka Expo and the FIFA Club World Cup, driving large-scale growth in the outdoor LED rental display market.
Regionally, overseas markets remain the main battlefield for LED rentals. In the first half of 2025, overseas markets were valued at approximately 3.35 billion RMB, representing around 72.8% of the total market.
On the application front, LED rental screens have long surpassed traditional stages and sports arenas, penetrating diverse industries. They are now commonly used in corporate launch events, product unveilings, retail promotions, museum exhibitions, public information displays, and even virtual film studios.
In particular, in virtual production, LED walls are replacing traditional green screens, enabling real-time rendering of realistic virtual environments. Actors can perform in the actual scene during pre-production, significantly improving production efficiency and performance realism. This represents a highly promising emerging market for LED rental screens.
The diversification of application scenarios indicates that LED rental screens are evolving from specialized equipment into a standardized, versatile visual presentation solution.
Challenges and Trends: Navigating Market Fluctuations
Despite a bright outlook, the LED rental screen market faces short-term challenges. Due to multiple factors, the global LED rental display market in 2025 is expected to experience slight softness. Key contributing factors include:
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Continuous growth from 2022–2024 has left the global LED rental display market at a relatively high base.
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The replacement cycle for LED rental screens is approximately 3–5 years, meaning a large-scale upgrade cycle has not yet arrived.
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Changes in supply chain models, with traditional rental transitioning to cloud warehouse models, have broken market segmentation among rental providers, intensifying competition.
Regionally, the Chinese LED rental screen market is gradually reaching saturation, while fast urbanization and the growing entertainment industry in developing regions such as the Asia-Pacific, Latin America, and the Middle East & Africa are generating new demand.
Looking ahead, the replacement cycle for LED rental displays is expected to begin anew in 2026 or early 2027, driving substantial growth in replacement demand and becoming a key growth engine for the market.
Conclusion
The LED rental screen industry is currently experiencing a historic period of development. From consecutive high-end events at the Bird’s Nest to a fully booked schedule of global sports events in the coming years, the continuous surge in market demand and the potential for future growth are clear.
Rapid technological iteration provides a solid foundation for application innovation, while the expansion of application scenarios offers a broad development blueprint for the industry. In the foreseeable future, with the revival of global cultural and sporting events and the rising demand for digital and visual displays, LED rental screens will showcase unmatched flexibility and outstanding display performance on an even broader stage. The industry is set to advance toward a more professional, standardized, and creativity-driven phase, delivering more immersive and spectacular visual experiences to audiences worldwide.
