On August 20, China’s first AAA game, “Black Myth: Wukong,” officially launched, instantly achieving a pinnacle debut. Reportedly, since its initial trailer release in 2020, the game has set a record of over 56 million views on Bilibili, racked up more than 400 million yuan in pre-sales, and topped sales charts in multiple countries. Within an hour of its launch, the number of concurrent players soared past one million, even causing a temporary crash of Steam’s servers.
Undoubtedly, the meteoric rise of “Black Myth: Wukong” signifies a breakthrough in both quality and innovation for Chinese-made games. This success is likely to stimulate demand in related industries, such as motion capture technology.
According to reports, Leyard‘s subsidiary Virtual Point provided the “Black Myth: Wukong” development team with space computation and OptiTrack optical positioning capture technology. Currently, Leyard is gaining increased market attention due to Virtual Point’s motion capture technology, which is expected to drive business opportunities in this sector.
But what about the LED display industry? Is there a chance it could ride the coattails of “Wukong”?
Opportunities for the LED Industry in Gaming
From the production perspective of “Black Myth: Wukong,” LED displays do not have a direct role in game development. However, with the gaming industry’s rapid growth, we can expect an increase in demand for esports tournaments, gaming exhibitions, offline experience centers, and themed venues—all of which present opportunities for LED display products.
The immense popularity of “Black Myth: Wukong” reflects consumers’ continued pursuit of immersive visual and gameplay experiences. LED display technology is already playing a key role in the hardware of the esports industry. According to LEDinside, Mini LED displays are experiencing strong demand in the esports market, and with the continued growth of the gaming industry, Mini LED displays are expected to penetrate the esports display market even further.
Beyond gaming monitors, esports events also require a significant number of display devices to show live match footage, player information, real-time scores, and more, enhancing the spectator experience. For example, major esports tournaments like the League of Legends World Championship utilize LED displays to provide comprehensive event coverage.
Looking at the gaming industry, following the explosive success of “Black Myth: Wukong,” game developers will likely place even greater emphasis on game promotion. Large-scale gaming exhibitions and release events, which are important showcases for games, will also need LED display equipment. For instance, events like ChinaJoy rely on high-quality LED displays to showcase stunning game footage and promotional videos, attracting gamers and attendees. Naked-eye 3D and xR virtual filming technology, powered by LED displays, can meet interactive needs while providing immersive visual experiences, making them ideal choices for game promotion.
Offline experience centers and themed venues could also emerge as new ways to promote and popularize “Black Myth: Wukong.” In these spaces, LED display equipment could be used to play game cutscenes and battle footage, helping to create immersive game scenarios and atmospheres.
Moreover, the demand for high-end home LED displays is likely to grow as the desire for enhanced at-home gaming experiences increases.
Supply Chain Readiness in the LED Display Industry
The global buzz surrounding “Black Myth: Wukong,” evidenced by the curiosity of international audiences, has also sparked interest within the LED industry. In anticipation of the growing business opportunities, LED display suppliers are unanimously declaring: “We are ready.”
Leyard acknowledged that the game’s popularity has significantly boosted market interest in ultra-high-definition displays and large outdoor screens, potentially driving the sales and development of related products and technologies.
In the realm of esports displays, companies like BOE and TCL have introduced a series of Mini LED esports monitors, continually innovating in terms of resolution, refresh rate, color reproduction, and response time. TCL’s esports monitors now account for over 50% of their overall display revenues, a figure expected to rise in the future.
LED display manufacturers, including Unilumin, Leyard, Absen, and Leyard, are also gearing up with diversified product lines that are poised to capture opportunities across various scenarios.
In the esports sector, Unilumin has already provided digital light display solutions for events like the King of Glory 5th Anniversary Celebration, the PUBG Global Invitational, DOTA2 International, and the League of Legends World Championship. Their offerings include a combination of hardware, systems, software, content, and interactive features.
Similarly, Absen’s LED displays have been featured in esports arenas, such as the League of Legends World Championship, DOTA2 International, and the screens used at the Hangzhou Asian Games esports venue. Their reach extends beyond esports to the broader sports industry, including displays at the FIFA World Cup in Qatar, the Paris Olympics, and the NBA All-Star Game.
User Experience and Technological Innovation
The success of “Black Myth: Wukong” highlights the ongoing upgrade in user experiences, which, in turn, is enhancing market interest in ultra-high-definition and creative displays. This surge in demand presents not only opportunities for product sales but also promotes the continuous development of LED display technology.
Leyard notes that to display the stunning visuals of high-quality games like “Black Myth: Wukong,” game developers will likely adopt advanced technologies like Micro LED to meet players’ expectations for sharper, more vibrant, and higher-contrast visuals. This trend will drive display manufacturers to invest further in R&D, fostering innovation and technological breakthroughs in advanced display technologies.
The rapid growth of the gaming industry will likely encourage cross-industry collaborations. LED display manufacturers may work more closely with game developers to optimize how games are presented on high-definition displays, pushing forward innovations within the display industry.
Moreover, the integration of LED technology with AI and other cross-domain technologies will unlock new application scenarios. Many LED display manufacturers are already seizing this opportunity by advancing their integration of AI technologies.
For example, Leyard has expanded its AI and spatial computing capabilities beyond traditional displays, delving into areas like xR virtual filming, digital human interaction, autonomous driving, and robotics. Meanwhile, Unilumin has deepened its focus on AI-generated content, virtual humans, and xR technologies, creating immersive digital experiences.
Across the board, the convergence of LED displays with other technologies is becoming a significant trend, positioning LED manufacturers to enhance their products’ competitiveness, explore new applications, and foster sustainable growth in the display industry.
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