JBD Sets New Brightness Record with Phoenix Series
Recently, JBD has achieved a new milestone in Micro LED technology, breaking the 2 million nits brightness barrier with its Phoenix Series single-chip full-color micro display. Vertical stacking technology made This remarkable breakthrough possible, a significant leap that will see mass production of the Phoenix Series starting in Q3 2025.
Key Advancements in Phoenix Series Micro LED Technology
The Phoenix Series from JBD has already demonstrated outstanding performance since its launch in 2023, showcasing the following major advancements:
- Pixel Density: RGB combined pixel pitch of 5μm, enabling higher resolution in Micro LED displays.
- Vertical Stacking: Ultra-thin stacking thickness of less than 5μm, improving product efficiency.
- Semiconductor Native Light Emission: Utilizing inorganic III-V group and III-nitride compound semiconductor materials for enhanced performance.
- Brightness: Achieved a remarkable leap in brightness, increasing from 1 million nits to 2 million nits in just one year.
- Color Accuracy: A spectral width of < 25nm FWHM ensures exceptional color purity and precision.
Immersive AR Experience with Phoenix Series
The Phoenix Series features an integrated design that simplifies the projection architecture, enabling a field of view (FOV) over 50 degrees. These innovations support immersive, all-weather AR experiences, offering unparalleled flexibility for a wide range of AR applications.
2025 Mass Production Plans and Custom Deliveries
Building on these advancements, JBD is preparing for mass production of the Phoenix Series starting in Q3 2025. Customized solutions will be delivered to select clients, marking a significant step toward the commercialization of native single-chip RGB Micro LED technology.
JBD’s Progress in Micro LED Solutions
To date, JBD has offered a diverse range of Micro LED full-color solutions. One of the standout innovations is the X-cube solution, which made significant progress in 2024. The “Hummingbird I” color light engine outputs light flux up to 6 lumens, and when paired with a 30-degree FOV diffraction optical waveguide module, it provides a remarkable 6000 nits eye-level brightness, paving the way for consumer-grade color AR glasses.

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