Introduction
At the 2024 Guangzhou Auto Show, Hongqi officially launched its flagship sedan, the Hongqi Guoya, starting at a price of $196,000. The Guoya series vehicles are equipped with a 13.48-inch Mini LED backlit display supplied by BOE MLED.

First Mass Production of BOE Mini LED Technology in Automotive Displays
This marks the first mass production application of BOE Mini LED technology in automotive displays, signaling a new phase in the diversified development of BOE MLED backlight technology. According to BOE MLED, the Mini LED technology enables the Hongqi Guoya‘s display to achieve high contrast and brightness performance with advanced local dimming. The display also supports High Dynamic Range (HDR) and boasts durability with long lifespan and shock resistance—characteristics critical for automotive environments.
BOE MLED’s Supply Chain Integration
Furthermore, BOE MLED has completed the full integration of its supply chain, from LED chips to display modules, and now offers comprehensive solution development capabilities. Currently, BOE MLED‘s product line includes solutions for a variety of scenarios, including meetings, digital signage, indoor and outdoor advertising, stage rentals, cinemas, xR virtual shooting, and creative displays. Its backlight technology has already been applied across various sectors such as televisions, commercial displays, monitors, laptops, and automotive displays.

The MLED business is one of BOE’s core strategies within the “1+4+N+Ecological Chain” framework, dedicated to providing innovative LED display sys- tems and solutions. It focuses on active matrix driv- ing COG direct view and backlight as the core break- through points, developing SMD/COB technologies side by side, and creating a portfolio of Mini/Micro LED product combinations. The MLED business furnishes new-type LED display systems and solutions for customers leveraging its high-precision chip-on-glass (COG) semiconductor process, unique active matrix (AM) mode, and high-efficiency & high-precision transfer printing technology. Through industrial integration to expand the core technology represented by LED epitaxial wafer and chip technology, the MLED business achieves high-efficiency integration of the ecosystem to consolidate its leadership in the Mini/Micro LED in- dustry chain.

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