On February 25, Hisense Visual Technology and AR leader XREAL announced a deep strategic partnership, aiming to collaborate on technological synergies, ecosystem building, and global market expansion in the field of AR/AI glasses.
The consumer-grade augmented reality (AR) market is emerging as a new growth point in the tech industry, especially with the integration of AI and AR being seen as the next big opportunity in the consumer electronics market. AR glasses, as portable wearable devices, are considered to be the best platform for AI applications. The strategic cooperation between Hisense and XREAL may have emerged in this context.
The Strategic Partnership
According to public records, in 2024, Hisense TV shipments reached 29.14 million units, ranking second globally and first in China, marking the third consecutive year that Hisense ranked second globally in TV shipments. XREAL, on the other hand, is the only company in the world capable of independently developing and manufacturing its core optical engine components. According to IDC data, XREAL held a 47.2% market share in the first half of 2024, maintaining a leading position in the global market and securing the top spot in AR product sales for three consecutive years.
Notably, the first collaborative AR high-end viewing product developed by both companies is set to launch in the second half of this year, with AI technology playing a crucial role in its development. As the first TV company in China to integrate multimodal large models and connect to DeepSeek, Hisense Visual Technology leverages its self-developed “Xinghai” model matrix to build technological barriers in natural language processing, computer vision, and multimodal interaction. Through deep AI integration, its system not only interprets voice commands but also infers user intent by analyzing multidimensional data such as ambient light, user position, and usage scenarios.
Key Statements from Executives
Li Wei, President of Hisense Visual Technology, stated, “AR glasses are the third-generation computing platform entry after TVs and smartphones. We are transforming our 50 years of display technology expertise into key parameter standards and innovative consumer-grade products in near-eye displays.”
XREAL Founder and CEO Xu Chi remarked, “From physical screens to spatial displays, the AR breakthrough is imminent. We will combine our strengths to push forward with technological innovation and explore broader global markets, leveraging domestic industry advantages.”
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