During the 2022 FIFA World Cup, Hisense TV captured global attention with its bold advertising slogan, “China First, Second in the World.” Now, as the official designated television for the 2024 UEFA European Championship, Hisense is back with the slogan “More Than Just Second in the World,” marking its fifth appearance at a premier football event.
The Technological Strength of Hisense TV
Beyond the striking advertisements, the true highlight lies in Hisense’s technological prowess. Take the Hisense E8N Pro, for example. This ultra-high-definition Mini LED TV, part of the ULED X full-scenario AI computing picture quality platform, has been fully upgraded with the innovative “Guanxin Light Screen” technology. This allows the ULED X reference-grade imaging to present the message “More Than Just Second in the World” with remarkable clarity. The 100-inch version boasts a larger viewing area compared to the industry-standard 98-inch screen, equating to an additional 10 iPhone 15 screens, thus delivering an even more immersive viewing experience with superior picture quality and audio.
ULED X Reference-Grade Imaging: Capturing Every Moment
As the European Championship commences, fans worldwide dive into the football frenzy. Whether it’s Croatia’s shocking 2-2 draw with Albania or Spain’s triumph over formidable rivals, every twist and turn keeps fans on edge, as they dread missing any critical moment.
To ensure that every frame is accurately portrayed, the Hisense E8N Pro integrates the ULED X® full-scenario AI computing picture quality platform along with the XinXin® AI picture quality chip Pro. This combination optimizes contrast, clarity, color, and smoothness based on the specific content, enabling rapid response times. From the vivid green grass to the muscular movements of the players and the emotions of the fans, everything is rendered clearly, showcasing the capabilities of ULED X reference-grade imaging to the fullest.
Capturing the Excitement of Scoring
When it comes to football, nothing stirs fans’ emotions like a goal. However, the motion blur that occurs during a shot can detract from the intensity of these moments. The Hisense E8N Pro employs AI motion models that accurately recognize moving objects within the frame. With the industry’s first “Instant Clarity Control,” it achieves ultra-fast 1/4 frame response times, capturing every high-speed shot without any ghosting or trailing, ensuring fluidity and detail are maximized.
This year, VAR (Video Assistant Referee) technology has also emerged as a key focus. Hisense TV’s exceptional reference-grade picture quality aids referees in making accurate decisions, as it serves as the official VAR display partner for the European Championship. During the opening match between Germany and Scotland, it helped referees issue the tournament’s first red card and penalty.
Creating an Immersive Viewing Experience
In terms of picture clarity and smoothness, the Hisense E8N Pro, equipped with ULED X reference-grade imaging technology, is the perfect companion for football fans. To enhance the viewing experience, it optimizes various aspects, including screen quality and sound.
To counteract the impact of ambient light, the Hisense E8N Pro uses 16-bit sensing technology to automatically adjust picture quality according to environmental conditions, ensuring clear images during the day and softer, detailed visuals at night. Moreover, its 5000 nits ultra-low reflection black screen achieves a 178° ultra-wide viewing angle, so everyone enjoys the best view, even in a crowded room.
Additionally, to provide an exceptional viewing experience, the Hisense E8N Pro features a 2.1.2 cinema-grade surround sound system. Its audio design creates an immersive soundscape, while the patented semi-external subwoofer enhances bass performance. The side surround speaker structure delivers a comprehensive auditory experience, making each match feel like a live event, allowing users to join in the excitement with fellow fans.
Furthermore, if viewers sit too close to the screen, an automatic reminder appears to protect their eye health. For those who struggle to keep track of match times, the TV functions like a personal assistant, sending reminders to ensure users don’t miss any thrilling moments. Concerned that a small screen might not suffice for the action? The 100-inch version promises an even more captivating viewing experience.
These innovations not only showcase the power of ULED X reference-grade imaging but also reflect Hisense’s commitment to delivering superior experiences to global users, continually investing in product development and technology. According to Omdia, a leading international market research firm, Hisense TV captured a global shipment share of 13.6% in Q1 2024, ranking second in the world and increasing by 0.7 percentage points year-on-year. Hisense TV has consistently ranked second in shipments for 2022, 2023, and Q1 2024, with a 29.9% share of global shipments for TVs 98 inches or larger, and 56.2% share for TVs 100 inches or larger, both ranking first.
With the European Championship now in full swing, discussions around the matches are heating up. Will the sensational Mbappé redeem himself from last season’s disappointments and lead France back to the top of European football? Can Cristiano Ronaldo, the UEFA Champions League king, conclude his sixth European Championship on a high note? With the Hisense E8N Pro accompanying you, you won’t miss a single moment of the action this summer.
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