At CES 2025, Hisense unveiled its groundbreaking RGB-Mini LED TV alongside its Xin Xin AI picture quality chip and RGB-Mini LED backlight chip. The launch of the world’s first RGB-Mini LED TV marks a significant breakthrough, not only shattering the TV picture quality ceiling but also igniting the largest display technology revolution in the past 20 years. This marks the beginning of a new wave in the display industry.
Hisense and NVIDIA, both global giants in their respective fields, continued their stellar performances at the CES 2025 exhibition.
On January 7, Hisense‘s RGB-Mini LED TV and NVIDIA‘s RTX 5000 series graphics cards were awarded the “CES 2025 Global Technology Breakthrough Product” by Titan Media, a well-deserved recognition for both.
Moreover, both companies share the honor of being global official partners for the highly anticipated game “Black Myth: Wukong”, with the joint award adding a unique dimension to their accomplishments. It’s worth highlighting that the RGB-Mini LED TV awarded to Hisense holds significant importance.
On January 6, at a display technology press conference, Hisense debuted the world’s first RGB three-dimensional color control LCD display technology. The release also introduced the 116-inch RGB-Mini LED TV, the world’s largest of its kind, marking the first time a liquid crystal TV has emitted colored light sources. This cutting-edge RGB-Mini LED TV was showcased for the first time at CES.
I. The RGB-Mini LED Era Is Here
As a globally acclaimed AAA game title from China, “Black Myth: Wukong” has constructed a breathtaking and fantastical world of Eastern mythology. The game’s complex and richly detailed scenes, from the mystical Flower Fruit Mountain to the eerie Underworld, demand top-tier display devices to fully immerse players in its intricate world. High standards for simulating fur, dynamic lighting, and texture rendering require cutting-edge technology.
Over the past century, display technologies like CRT, plasma, LED LCD, OLED, quantum dots, laser, and Mini LED have emerged, but the pursuit of perfect picture quality by consumers remains constant.
Now, Hisense’s RGB-Mini LED TV introduces a revolutionary gaming experience. Unlike QD-Mini LED and QD-OLED technologies that rely on secondary color conversion (such as using blue light to activate quantum dots to simulate red and green), the RGB-Mini LED technology directly employs RGB primary color light sources. This method avoids the color distortion inherent in secondary color conversion, ensuring higher color purity and a wider color gamut.
As a result, consumers will experience more vivid, dynamic colors and enhanced visual impact, whether playing games or watching movies.
When applied to Hisense’s RGB-Mini LED TV products, the visual effect is nothing short of stunning. The TV achieves an ultra-high 97% BT.2020 color gamut, a 20% improvement over traditional Mini LED, bringing it close to the industry’s ideal color gamut standards. It also boasts an 87% color volume, with high color purity of 99%/92%/100%, and an impressive 3*26bits light control precision.
Furthermore, Hisense’s RGB-Mini LED TV offers 20% better energy efficiency compared to traditional Mini LED and QD-OLED TVs. With the global TV market expected to exceed 1.5 billion units, this improvement could reduce 4.9 million tons of CO2 emissions annually.
Hisense’s RGB-Mini LED technology, driven by consumer demand and technological innovation, promises to deliver a captivating visual experience for global audiences.
II. Breaking Through to the Core
Hisense is not the only challenger in the RGB LED space; many TV giants have made attempts in the past. As early as 2008, foreign brands explored RGB LED backlight technologies, but challenges like low luminous efficiency, short lifespan, and insufficient color purity prevented mass production.
In 2019, Hisense chose the RGB-Mini LED technology route, a further evolution of RGB LED, presenting even greater challenges and difficulty.
Starting in 2005, Hisense began developing its self-developed picture quality chips, making it the only domestic TV manufacturer with independent picture quality chips, giving it the confidence to overcome this key technological hurdle. In February 2023, ChangeLight Optoelectronics was officially acquired by Hisense, strengthening its R&D capabilities within the display industry.
This time, Hisense introduced the world’s first RGB multi-primary color display chip, the Xin Xin AI picture quality chip, which overcomes the industry’s challenge of simultaneous light and color control. It redefines the color management system, enabling AI-driven display scene analysis, AI adaptive light control, and precise RGB multi-primary color control.
Developed by ChangeLight Optoelectronics, the RGB-Mini LED backlight chip also tackles key challenges in LED three-color chip applications, such as efficiency, lifespan, color deviation, and color purity, marking a significant step forward in three-primary color light source backlight industrialization.
Hisense’s RGB three-dimensional color control LCD technology uses a dual-chip synchronous method to achieve a seamless combination of hardware, software, and user experience, resulting in a unique light and color control technology.
The “two-chip, one system” approach is the key to Hisense’s leadership in this transformation.
III. Dominating the 100-Inch TV Market
Giant screen, premium features, and AI-powered technology are now the core directions of TV consumer upgrades.
According to data from AVC Cloud Network, sales of 100-inch and larger TVs in China grew by 284% in volume and 192% in revenue from January to November 2024.
As this market continues to heat up, Hisense has already established itself as a dominant force in the 100-inch TV segment. According to international market research agency Omdia, Hisense’s global share of 100-inch TV shipments reached 63.4% in Q3 2024, remaining firmly in the lead for four consecutive quarters.
Moreover, Hisense has achieved top sales positions in the 87-inch and above TV market in overseas countries like the U.S.
As Chinese living spaces continue to expand and open-plan designs become more prevalent, the 100-inch TV has become the fastest-growing segment. Hisense’s 116-inch RGB-Mini LED TV, powered by RGB three-dimensional color control LCD technology, will be mass-produced and launched in March 2025, poised to trigger a new wave of TV upgrades.
For gamers, this TV is a dream display terminal, specially designed for top-tier AAA games like “Black Myth: Wukong”. According to a report from international market research firm Technavio, the global gaming TV market is expected to exceed $30 billion by 2027, with an annual compound growth rate of over 15%. This rapid growth is driven by gamers’ increasing demand for immersive experiences, making this high-quality TV an attractive product for players worldwide.
With its groundbreaking Xin Xin AI picture quality chip, RGB-Mini LED backlight chip, and the world’s first RGB-Mini LED TV, Hisense has not only shattered the TV picture quality ceiling but is leading a revolution in display technology—a new chapter in the evolution of the display industry.
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