Hisense Becomes Official Partner for the 2025 FIFA Club World Cup
On October 30, Hisense officially announced its partnership as the first global official sponsor for the 2025 FIFA Club World Cup and unveiled the 110-inch official customized AI TV UX. This innovative TV combines a massive screen with advanced AI technology, promising a new viewing experience for sports enthusiasts worldwide.
A Longstanding Partnership with FIFA
Hisense’s collaboration with FIFA is not new; the company successfully partnered with FIFA for the 2018 World Cup in Russia and the 2022 World Cup in Qatar, marking a seven-year partnership. These collaborations have significantly boosted Hisense’s global visibility and propelled its product innovation and brand development. Becoming the global official partner for the 2025 Club World Cup further deepens this collaboration and highlights FIFA’s high regard for the Hisense brand.
Endorsements from FIFA Leadership
FIFA President Gianni Infantino expressed, “We are pleased to welcome Hisense as the official partner for the 2025 World Cup. Watching the World Cup on Hisense TVs will surely provide the best experience.” Hisense Group Chairman Jia Shaoqian responded, “Hisense will work closely with FIFA to deliver an unforgettable World Cup experience for global audiences!” Their statements reflect mutual confidence and anticipation for this partnership.
Industry-Leading Technology in the 110-Inch UX AI TV
The Hisense AI TV 110-inch UX is the world’s first ULED ultra-quality Mini LED TV to exceed 40,000 zones. It boasts an industry-leading peak brightness of 10,000 nits and a 90% BT.2020 color gamut. The TV features a Black Crystal Pro screen that supports an ultra-high refresh rate of up to 165Hz, consistently breaking traditional quality limits. Most importantly, the Hisense AI TV 110-inch UX leverages an upgraded ULED AI quality platform, integrating a XinXin AI quality chip, Xinghai large model, and a vast image database to provide end-to-end AI quality processing—from scene understanding to algorithm matching and rendering.
Intelligent Features for Enhanced Viewing Experience
Hisense AI TV has developed the industry’s first large-screen AI intelligent agent system, which includes 14 smart agents spanning sports, film, gaming, and parenting. These agents enable the TV to exhibit human-like thinking and service capabilities. Each agent undergoes “expert-level training” with a large database, allowing for autonomous learning and continuous improvement. The “Sports Agent” on the Hisense AI TV 110-inch UX can answer various queries related to sports events, including the Club World Cup, covering rules, tournament formats, player information, and sports culture and history, while also predicting match outcomes.
Smart Recommendations for Sports Fans
The smart scheduling and recommendation feature of the Hisense AI TV 110-inch UX provides immense convenience for fans. Users simply enter keywords, and the TV swiftly matches and recommends related Club World Cup events, teams, and player information, ensuring fans stay updated on the timing and details of every exciting match.
Interactive AI Features for Engaging Viewing
Additionally, the Hisense AI TV 110-inch UX innovatively introduces an AI interactive match prediction feature, adding more fun to viewing. This function, powered by advanced large model technology, deeply analyzes historical data and recent team performance to predict match outcomes and provide detailed probability analysis. Fans can engage in guessing before matches and enjoy the excitement of predictions alongside the TV, experiencing a new level of intelligent viewing.
Real-Time Match Analysis and Summaries
Notably, the Hisense AI TV 110-inch UX is the first large-screen product to implement AI match summaries and tactical analysis. By accurately recognizing and deeply understanding sports audio and video content, the TV can summarize match highlights, tactical layouts, and player performances in real-time, helping fans gain a deeper understanding of match progress and strategies, thereby enhancing immersion and professionalism in viewing.
Recognition and Market Leadership
Driven by core technologies such as the XinXin AI quality chip and Xinghai large model, Hisense televisions continue to receive global consumer recognition. According to Omdia, in the first half of 2024, Hisense TVs of 100 inches and above captured a 58.5% share of the global market, maintaining the top position worldwide. This means that for every two 100-inch TVs sold globally, one is a Hisense. From ULED ultra-quality TVs to laser TVs, Hisense is committed to providing the most comprehensive and powerful solutions for 100-inch TVs, bringing large-screen AI televisions into more homes.
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