Audiovisual electronics encompass the technologies, products, and services related to the production, presentation, and application of audio and video. They are key tools for promoting the digital transformation of the economy and society, and crucial carriers for enhancing people’s quality of life. To further promote the high-quality development of the audiovisual electronics industry, foster new growth spaces within the digital economy, and accelerate the creation of a dynamic balance between supply and demand at a higher level, while meeting the requirements for modern industrial system construction, the following guidelines have been formulated.
I. Overall Requirements
(1) Guiding Ideology
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and in line with the spirit of the 20th Party Congress, these guidelines are set within the new stage of development. They emphasize the comprehensive and precise implementation of the new development philosophy, the acceleration of the new development pattern, and the seizing of opportunities presented by changes in the audiovisual electronics industry. The guidelines promote sustained innovation in technology, institutional practices, and soft-hard integration, aim to break through bottlenecks in industrial circulation, and enhance the resilience and security of both the industrial and supply chains. Ultimately, they call for the rapid establishment of a modern audiovisual electronics industry.
(2) Basic Principles
Strategic Planning, Orderly Progress: A systems approach is adopted to strengthen comprehensive planning, strategic layout, and overall advancement. The role of government in regulating industry development will be enhanced, while self-discipline within the industry will be encouraged to avoid low-level development.
Innovation-Driven, Integrated Development: Innovation remains at the heart of high-quality industrial development. The vitality of key players will be continuously stimulated, and an open and inclusive environment will be created. The integration of audiovisual technologies, products, and application scenarios with emerging technologies will be promoted to enhance the industry’s global competitiveness.
Domestic Demand Expansion, Open Cooperation: High-quality supply will be used to lead and generate new demand, contributing to the broader economy and society. China’s large-scale market advantages will be leveraged to promote high-level openness and cooperation, enhancing the quality of dual domestic and international cycles.
Coordinated Development, Optimized Upgrades: Efforts will be made to align and streamline the industry, supply, innovation, and talent chains, ensuring smooth and efficient connections between supply and demand. The industry’s structure and layout will be optimized to move towards high-end, intelligent, and green development, creating a sustainable development ecosystem for the industry.
(3) Development Goals
By 2027, China’s global competitiveness in audiovisual electronics will significantly increase, with continuous breakthroughs in key technologies, a solidified industrial foundation, and an improved industrial ecosystem. A development pattern characterized by strong innovation capacity, industrial resilience, high openness, and significant brand influence will emerge. Several new markets worth hundreds of billions of yuan will be cultivated, along with the creation of exemplary audiovisual system cases. Specialized, innovative “small giant” enterprises and single-product champions in manufacturing will be nurtured, international brands established, and public service platforms and industrial clusters with regional influence and ecological leadership will be developed.
By 2030, China’s audiovisual electronics industry will rank among the global leaders, with technological innovation reaching advanced international levels. The industry’s foundation will be upgraded, and the modernization of industrial chains will significantly improve. China will have achieved dominance over its industrial ecosystem, with a higher-level dynamic balance of supply and demand, fostering the establishment of a modern audiovisual electronics industry.
II. Enhancing High-Level Audiovisual System Supply Capabilities
(1) Developing Smart Life Audiovisual Systems
Focusing on new smart life audiovisual scenarios and experiences, efforts will be made to accelerate the application of technologies such as 4K/8K ultra-high definition, high dynamic range, immersive audio and video, glasses-free 3D, transparent displays, flexible displays, wireless short-range communication, and high-speed multimedia interfaces. The performance of end products such as televisions, mobile phones, projectors, tablets, speakers, headphones, and cameras will be enhanced, with encouragement for personalized customization and scenario-based solutions. Generative artificial intelligence will be leveraged to enhance smart life audiovisual scenarios, improving experiences in home entertainment, interactive gaming, healthcare, and life services.
(2) Developing Smart Commercial Display Systems
In response to the demand for smart display scenarios, innovation in products such as smart screens, interactive screens, electronic whiteboards, digital signage, commercial tablets, LED large screens, advertising machines, digital art display screens, and medical displays will be promoted. Support will be given to the construction of ultra-high-definition outdoor screens and 3D display screens in commercial centers, leisure streets, tourist resorts, and night-time cultural and tourism consumption zones, stimulating the night economy. In urban renewal projects, the creation of immersive cultural and tourism experiences and spaces will be encouraged. The commercial display industry will be guided towards higher value chains and orderly development.
(3) Developing Immersive In-Vehicle Audiovisual Systems
The development of high-quality, personalized, and diversified immersive in-vehicle audiovisual systems will be advanced, with innovations in car displays, heads-up displays, rearview mirrors with streaming media, cameras, sound systems, microphones, and digital broadcast reception modules. The exploration of car AR display systems for spatial awareness and cabin information presentation will be promoted to enhance immersive smart cabin experiences. In-car displays will evolve towards larger screens and ultra-high definition, while in-car audio will develop towards immersive sound, independent sound fields, and active noise cancellation. In-vehicle audiovisual systems incorporating features such as facial recognition and fatigue detection will be promoted to assist with driving. Audiovisual electronics products will be further integrated with intelligent connected vehicle ecosystems, with efforts to standardize and ensure mutual recognition.
III. Building a Modern Audiovisual Electronics Industry System
(1) Breaking Through Key Core Technologies
In terms of core components, efforts will be focused on breakthroughs in chips for terminal SoCs, audio and video processing, encoding and decoding, high-speed digital interfaces, short-range wireless communication, ultra-high-resolution displays, CMOS image sensors, virtual reality processors, and 3D graphics processing. Development and industrialization will accelerate for natural interaction devices, micro-display components, near-eye display modules, motorized servo zoom lenses, microphone capsules, high-power efficient visible-light lasers, high-performance 2D diffractive optical elements, and ultra-short-throw lenses.
In video technology, advancements will be made in 8K full-frame cameras, portable camcorders, IP broadcast servers, broadcast-grade monitors, IP-based switchers, industrial cameras, panoramic cameras, and 5G ultra-high-definition low-latency real-time production systems. Tools for content production and testing will be developed, including 3D content creation engines, real-time rendering processors, high-performance AR integration production systems, high dynamic range imaging, high-precision motion capture, and 3D scene editing.
In audio technology, breakthroughs are sought in multimodal noise cancellation technologies involving acoustics and bone conduction microphones, as well as HOA microphone technology and array algorithms. Development will focus on digital audio source creation, sound localization, sound simulation, virtual 3D sound field construction, immersive audio experiences, and object-based audio rendering. New products like HOA microphones and assisted hearing devices will be developed, alongside audio capture, editing, and production tools, as well as content production, encoding, and decoding equipment that support immersive audio.
(2) Fostering and Expanding High-Quality Enterprises
Leading color TV companies will be supported in diversifying product portfolios, enhancing supply chains, and expanding into overseas markets. Their ecosystem leadership will be continually strengthened to guide the industry forward. OEM companies specializing in speakers, headphones, and microphones will be encouraged to develop their own brands, enhancing product value and industry influence. The growth of specialized “small giant” enterprises in commercial displays, in-vehicle audiovisual systems, and audio and video fields will be accelerated, with an emphasis on cultivating manufacturing champions. Large enterprises will be supported in scaling up, while AI companies will be encouraged to develop large models for audiovisual applications. Additionally, companies will be pushed to establish advanced quality management systems and undergo capability assessments to drive improvements toward excellence.
(3) Optimizing and Upgrading the Industrial Structure
Efforts will be made to establish public service platforms for digital transformation and to guide the smart and green upgrades of industrial and supply chains. Initiatives will focus on addressing industry bottlenecks, extending strong sectors, and building chains for emerging industries to enhance the completeness and advancement of the industrial supply chain. The adjustment of industrial divisions will be seized as an opportunity to promote integrated development among large, medium, and small enterprises, and strengthen collaboration and innovation throughout the supply chain. A robust system of capabilities will be built, featuring alignment in product applications, chip production capacity, component functionality, and ecosystem standards, ensuring a secure and resilient industrial and supply chain.
(4) Guiding Industry Layout in an Orderly Manner
The layout of regional industry chains will be optimized by building specialized, differentiated, and distinctive industrial clusters. Leveraging the display industry strengths of the Pearl River Delta and Sichuan-Chongqing regions, in-vehicle audiovisual industry clusters will be developed. Coordinated efforts will be made across the Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta regions to create clusters for audiovisual production, collection, and sound equipment manufacturing. Regions like Beijing will be supported in becoming digital cultural audiovisual hubs, while provinces such as Hunan, Guangdong, Sichuan, and Shanghai will utilize their advantages in content creation to form clusters for digital stage audiovisual and content production. The Pearl River Delta will serve as a core for commercial display industry clusters, while provinces like Shandong and Guangdong will focus on developing smart life audiovisual clusters.
IV. Promoting the Smooth Circulation of the Audiovisual Industry
(1) Implementing 4K/8K Ultra-HD Household Action Plan
The adoption of 4K/8K ultra-HD technologies will be accelerated, with encouragement for the household uptake of products like 4K/8K televisions, projectors, laser TVs, high-quality audio systems, virtual reality terminals, and glasses-free 3D displays. Financial support will be strengthened to foster ultra-HD content creation and household penetration, with innovative funding and subsidy models. Network video platforms will be encouraged to offer ultra-HD large-screen services, and upgrades will be promoted for user access devices in cable, telecommunications, and satellite services to improve home audiovisual experiences.
(2) Enhancing TV Viewing Experience
Efforts will focus on solving key issues affecting TV viewing, particularly problems related to accessibility and service disruptions. A phased approach will be taken to address prominent issues like viewing difficulties and unclear pricing structures, advancing the establishment of a regulated, fair, and open national unified market. To resolve unfair pricing in bundled TV services, actions will include regulating pricing practices, strengthening integrated platform management, establishing user complaint mechanisms, and improving policy frameworks, all aimed at enhancing user satisfaction. Complex TV operations will be addressed by implementing features like direct live broadcasts upon startup, simplified remote controls, and integrated set-top boxes and televisions, optimizing the overall TV viewing experience.
(3) Fostering New Audiovisual Electronic Application Scenarios
New consumption scenarios will be created for audiovisual electronics, drawing on emerging technologies like new displays, ultra-HD video, virtual reality, immersive audio, and glasses-free 3D. Enterprises will be encouraged to participate in smart city, smart home, smart travel, intelligent manufacturing, smart sports, and smart healthcare applications, supporting their engagement in pioneering innovative application scenarios. Efforts will be made to promote the large-scale transformation of these innovative applications and to compile typical cases of audiovisual system applications, fostering model application scenarios and increasing support for their adoption.
(4) Illuminating Audiovisual Electronic Brands
Leading enterprises will be supported in their efforts toward global and high-end development, with the construction of international marketing service systems and the enhancement of brand influence. A brand cultivation strategy will be implemented, guiding enterprises to strengthen trademark and brand development, and encouraging industrial clusters to highlight their advantages and regional characteristics, thereby creating highly competitive, well-regarded regional brands. Enterprises will be supported in formulating internationally advanced standards, shaping globally influential standard brands.
(5) Stimulating Audiovisual Consumption
Companies will be encouraged to create one-stop, experiential audiovisual consumption scenarios, increasing the supply of mid-to-high-end products and improving the overall consumer experience. Initiatives aimed at specific groups will focus on developing health-conscious, energy-saving audiovisual products with features like eye protection, hearing protection, elderly-friendly designs, and low energy consumption. Additionally, the application of voice recognition technology and accessible design modifications will be expanded, lowering product usage barriers and unlocking consumption potential. Regions with favorable conditions will be encouraged to organize shopping festivals, rural product distribution programs, and other promotional activities. Programs like “Internet + Recycling” will be promoted, with rewards and subsidies for centralized and remote recycling companies to expedite product circulation.
V. Elevating the Industry’s International Development
(1) Deepening International Exchange and Cooperation
Leveraging the construction of the Digital Silk Road, regional cooperation frameworks like China-Japan-Korea, and multilateral and bilateral cooperation mechanisms, international exchanges and dialogue will be strengthened across various fields of audiovisual electronics. Industry organizations and alliances will act as bridges to promote exchanges between government, industry, academia, research, and end-users. High-level international exhibitions and events will be supported to elevate the scope and level of international cooperation.
(2) Accelerating High-Level Opening-Up
In alignment with international norms, efforts will be made to steadily expand opening-up in areas like audiovisual electronics regulations, management practices, and standards. Enterprises will be encouraged to participate in global industrial chain cooperation, enhancing their ability to leverage both domestic and international markets and resources. Greater efforts will be made to attract and utilize foreign investment, creating a world-class business environment. Leveraging China’s large-scale market, global resources and elements will be drawn to boost the energy and dynamism of domestic and international circulations.
(3) Stabilizing Import and Export Volumes
The international competitiveness of key products such as televisions, audio systems, smartphones, tablets, and LED large screens will be enhanced, with a continued optimization of export product structures to increase the proportion of high-value-added exports. Export companies will be encouraged to fully explore the potential of both online and offline international markets. Enterprises will also be supported in taking full advantage of export tax rebate policies, promoting efficient integration of logistics elements, and improving the efficiency of cross-border logistics operations.
VI: Safeguard Measures
(1) Strengthening Policy Support
Enhance organizational leadership and encourage regions with existing industrial bases to introduce complementary policies. Increase support for key technologies, priority products, and the promotion of their applications, while reinforcing the collection and dissemination of successful experiences. Leverage the guiding role of government investment funds and the national industrial-financial cooperation platform to facilitate multi-tiered financing activities. Encourage financial institutions to comprehensively employ loans, bonds, funds, insurance, and other financial tools to provide financial products and services tailored to the audiovisual electronics industry’s specific needs, driving its growth.
(2) Enhancing Technical Standards Guidance
Focus on developing and commercializing standards in key technical areas such as content production and broadcasting, audio and video encoding, high-speed digital interfaces, high dynamic range, immersive audio, digital content copyright protection, and measurement and testing. Build a clear, generational end-to-end audiovisual standards ecosystem. Promote the coordinated development of domestic and international standards, and foster international cooperation and mutual recognition of technical, standard, and certification systems. Support regions with favorable conditions to pilot end-to-end industrial ecosystem construction in core audiovisual standards.
(3) Expanding Audiovisual Content Supply
Promote the application of new technologies in audiovisual content production, encouraging the use of 8K live broadcasting for major events, sports competitions, and performances. Support the establishment of ultra-high-definition, 3D, and virtual reality content aggregation platforms and production bases. Enhance the capacity to produce 4K/8K ultra-high-definition television programming, and encourage online video platforms to create dedicated ultra-high-definition content zones. Promote the adoption of lightweight audiovisual content production tools to scale personal original content production. Encourage broadcasters and film enterprises to restore and exhibit classic audiovisual content in ultra-high definition.
(4) Upgrading Network Infrastructure
Increase the coverage of gigabit optical networks to households and accelerate the application of Fiber to the Room (FTTR) and Fiber to the Desktop (FTTD) technology. Strengthen the capacity of smart computing centers, edge computing centers, and specialized data sets to support audiovisual scenarios, improving intelligent network services that are collaborative across wide areas, efficient, and universally accessible. Develop an integrated artificial intelligence service platform tailored for audio and video production and rendering, offering specialized, systematized services.
(5) Strengthening Intellectual Property Protection
Support leading enterprises in securing patents in cutting-edge fields and guide the creation of patent pools in key areas to facilitate intellectual property operations, fostering the coordinated development of technologies, patents, and standards. Strengthen public service support for intellectual property in the audiovisual electronics sector, encouraging industry associations and key industrial parks to establish public service institutions that provide specialized intellectual property services. Make full use of green channels for patent and trademark examination, supporting small and specialized enterprises in efficiently obtaining intellectual property protection for new technologies and products.
(6) Enhancing Safety and Regulatory Standards
Continuously improve safety regulations for the production and operation of audiovisual electronic products, standardizing activities related to design, production, sales, usage, and services. Strengthen risk assessments and safety measures for new audiovisual technologies and products, safeguarding user data and personal information security. Enhance the safety management of audiovisual content broadcasting, improving content monitoring and emergency response mechanisms. Develop an industrial regulatory framework that adapts to the needs of new technologies, applications, and business models.
(7) Strengthening Professional Talent Support
Promote the integration of vocational education and general education, as well as industry-education-research collaboration, guiding higher education institutions, research institutes, innovative enterprises, and professional organizations to jointly cultivate specialized talent. Accelerate the development of professionals in the audiovisual sector by optimizing curricula to meet industrial demands, and encourage universities to strengthen academic programs related to audiovisual electronics. Foster outstanding entrepreneurs and engineers in the audiovisual electronics field, while cultivating a cohort of interdisciplinary managers and cross-sectoral talents to build a high-quality talent pool.
(8) Optimizing Public Service Systems
Leverage various technology innovation platforms and bases to focus on weak areas of the industry, pursuing breakthroughs in key common technologies and improving services for technology transfer, product testing and certification, and intellectual property protection. Support the establishment of public service platforms for technology infrastructure in areas such as smart living audiovisuals, in-car audiovisual systems, and commercial displays. Encourage the creation of technology exchange platforms and support the organization of innovation competitions and application conferences for audiovisual electronics.
– Ministry of Industry and Information Technology of the People’s Republic of China (MIIT)
– Ministry of Education of the People’s Republic of China (MOE)
– Ministry of Commerce of the People’s Republic of China (MOFCOM)
– Ministry of Culture and Tourism of the People’s Republic of China (MCT)
– National Radio and Television Administration of the People’s Republic of China (NRTA)
– China National Intellectual Property Administration (CNIPA)
– China Media Group (CMG)
December 15, 2023
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