Recently, data from the AiQicha website revealed that Shanghai Xianyao Display Technology Co., Ltd. (hereinafter referred to as “JBD“) underwent a business registration change. The company’s registered capital increased to 55.8417 million yuan, and Geely’s Gongchuang II Investment Partnership was added as a new shareholder with a 0.97% stake in JBD, contributing 440,000 yuan. According to the ownership structure, Geely Gongchuang II Investment Partnership is indirectly controlled by Geely Holding Group.
This is not Geely’s first investment in JBD. In June last year, JBD completed its A4 round of financing, led by Geely Holding, Alibaba Cloud Computing Ltd., and other companies.
JBD specializes in the design and manufacturing of integrated circuits and microdisplays. Its business scope includes integrated circuit design, chip design and services, manufacturing and sales of chips and display devices. JBD is recognized as a leading Chinese manufacturer in the Micro LED microdisplay sector.
In recent years, JBD has rapidly emerged as a key player in China’s microdisplay industry. The company has introduced several full-color and monochrome Micro LED microdisplays, light engines, and modules. Their smallest products measure just 0.15cc, and they have continually overcome technical challenges in Micro LED microdisplay technology. For example, they enhanced the brightness of red-light chips to over 1 million nits and developed the “Phoenix” series, a 0.2-inch, over 10,000 PPI full-color Micro LED display chip.
In terms of production capacity, JBD’s first phase of its microdisplay R&D and manufacturing project in Hefei, with a total investment of 1.5 billion yuan, was completed in October last year. This facility will provide JBD with an annual production capacity of 120 million Micro LED microdisplays, meeting the market demand for this technology.
JBD has already become one of the major suppliers of Micro LED microdisplay technology for AR glasses. According to incomplete statistics, 18 models of AR glasses now feature JBD’s Micro LED microdisplays.
Beyond AR glasses, JBD’s Micro LED technology is also applied in micro-projection, HUD (heads-up display), 3D printing, sports optics, and light field displays.
In the HUD sector, JBD’s Micro LED display panels can operate within a wide temperature range of -40°C to 85°C. Since the displays do not rely on MEMS (microelectromechanical systems), they are resistant to vibrations and shocks. Additionally, as self-emissive panels without backlighting, they deliver high contrast ratios (>10,000:1) and dynamic range, meeting the stringent demands of HUD applications.
Geely’s additional investment in JBD likely signals its optimism about the future of Micro LED technology in HUD displays and other automotive applications. In the future, we may see Geely vehicles gradually adopt Micro LED technology, accelerating its integration into the automotive industry.
As automakers increasingly require HUDs with transparency levels above 70% and curved designs, and as technology and product prices mature, it is expected that between 2026 and 2027, Micro LED transparent displays will be introduced to the automotive market, particularly for augmented reality HUDs (AR-HUD) and window displays.
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