On December 12, 2024, Shenzhen MTC Co., Ltd. (AMTC) disclosed its future development strategy during the 2024 Shenzhen Listed Companies Collective Reception Day event. The strategy focuses on strengthening its core business, expanding horizontally and vertically, and using technological upgrades to lead industry advancement. The specific initiatives are as follows:
- Focus on Core Business: The company will continue to focus on its existing business, ensuring stable operation in its core sectors. At the same time, it will fully support the development of the LED industry chain, continually enhancing market competitiveness across all segments. The focus will be on industry leaders, leveraging the vertical integration and synergies within the LED industry chain to seize opportunities in the Mini/Micro era.
- Horizontal and Vertical Expansion: To reduce risks from cross-industry diversification and open up new high-growth areas, the company will build on its existing operations and actively explore new business domains related to its core offerings, such as optical communication devices and digital entertainment distribution platforms. This approach will help the company better leverage its existing resources and advantages while entering new market areas.
- Technological Upgrades to Lead Industry Transformation: The company will rely on technological innovation to strengthen its market share in the home display sector and promote its multi-display strategy. Through continuous technological upgrades, AMTC aims to lead industry advancements and further consolidate and expand its market position.
Business Overview
Shenzhen MTC’s main business is divided into three segments: smart displays, smart home networking, and the full LED industry chain. According to statistics from Lottu Technology, the company has consistently ranked among the top five global LCD TV ODM suppliers since 2019, making it one of the largest TV ODM companies in the world. Its subsidiaries SMTC and BMTC have been recognized as “Jiangxi Province’s Manufacturing Industry Champions,” while SMTC and RMTC are classified as national specialized and innovative SMEs. The industry chain remains focused on industry leaders.
Global Reach and Recognition
AMTC’s products and services now cover over 60 countries and regions worldwide. The company has earned numerous accolades, including being ranked among the Top 100 Electronics and Information Enterprises in China, Top 100 Foreign Trade Enterprises in China, and Top 500 Manufacturing Enterprises in China. Additionally, it has been recognized as one of Guangdong’s Top 100 Private Enterprises and Shenzhen’s Top 100 Enterprises. It has also received the Shenzhen Mayor’s Quality Award in 2020 and 2021. AMTC operates engineering technology research centers and industrial design centers in Guangdong Province, with major research products winning awards such as the China Good Design Award, Germany Red Dot Award, and Shenzhen Technology Advancement Award.
Strategic Focus Areas: Smart Displays, Smart Home Networking, and LED Industry Chain
AMTC is committed to solidifying its leadership position in its existing business while expanding its industry chain. Since 2023, the company has actively entered the optical communication field and is in the process of building a vertical industry chain covering end-user optical communication devices, modules, and key raw materials. Moving forward, the company will continue to expand its reach in the optical communication field and broaden its business portfolio.
The company will also focus on driving innovation with new technologies such as Mini LED and Micro LED ultra-high-definition displays, as well as optical communication devices, to transform into a high-tech company with stronger hard-tech attributes. This transformation will further enhance profitability and comprehensive competitiveness, ensuring the company’s long-term and sustainable growth.
Overseas Production Bases and Global Market Expansion
AMTC has a long-standing presence in North America, establishing a first-mover advantage and forming close relationships with strategic customers. The South American and Southeast Asian TV markets are showing strong growth. By setting up a factory in Vietnam, AMTC can execute its strategy of having dual production bases, which will not only help the company seize market opportunities in South America and Southeast Asia, but also ensure the stability of its global supply chain. This move allows the company to serve global markets more efficiently, further expanding its global influence.
LED Business: A New Growth Curve
The LED business has become AMTC’s second growth curve. In the first half of 2024, the net profit contribution from the LED industry chain surpassed 50% for the first time, demonstrating its strong potential. Its subsidiary SMTC has reached industry-leading levels in MiniRGB chip shipments, with a monthly shipment volume of 12,000KK units, capturing more than 50% of the market share. The total output of the company’s chip business is 1.1 million chips/month, with gallium nitride chips reaching 1.05 million chips/month (4-inch wafers), making it the industry leader in both production and sales.
Future Strategic Directions
AMTC will continue to focus on its core business to ensure stability while fully supporting the development of the LED industry chain. The company will strengthen market competitiveness across all segments and focus on industry leaders within the chain. It will leverage the synergies within the vertical integration of the LED industry to seize opportunities in the Mini/Micro era.
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