At CES 2025, BMW introduced its pioneering Panoramic iDrive and the next-generation X operating system, featuring a Mini LED-backlit central control screen. According to BMW, this innovation redefines the standard for automotive human-machine interaction.
In addition to BMW, companies such as Samsung, Harman (a subsidiary of Samsung), AUO, TIANMA, and BOE also showcased Micro LED automotive displays at CES 2025.
BMW’s New Era of Cockpit
BMW launched the Panoramic iDrive, powered by the self-developed X operating system, which brings a comprehensive upgrade in connectivity, functionality, and compatibility.
The BMW-exclusive central control features a matrix backlight technology, with precise independent light control in different areas. This enhances dynamic contrast, finer picture details, and optimizes the visual experience. The screen also features a unique “free-cut” design, where the screen tilts 17.5° toward the driver on both sides, considering ergonomics to provide the driver with the “golden viewing angle.”
The Panoramic iDrive integrates four major interactive interfaces, including a panoramic view display, a new 3D heads-up display, an ultra-sensitive control steering wheel, and BMW’s unique centripetal central control. These interfaces, through the virtual-physical interaction, focus information precisely within the driver’s central field of view, significantly optimizing information layout and interaction experience.
Display Companies Showcase MLED Automotive Screens
At CES 2025, AI took center stage, with “automotive + AI” being one of the major highlights. Displays are one of the windows through which the impact of AI is demonstrated. In addition to BMW, panel companies also showcased the diverse applications of Micro LED (MLED) in automotive scenarios.
Harman, a subsidiary of Samsung, displayed its Ready Display technology designed for connected vehicles. This technology uses a full-size screen that extends from the steering wheel to the central infotainment console and applies Samsung’s Neo QLED technology (Mini LED backlighting). Additionally, Samsung’s Micro LED transparent car windows received a CES Innovation Award.
BOE and BOE’s subsidiary BOE Semiconductor also introduced an innovative head-up display smart cockpit. It features a 44.8-inch PHUD (panoramic head-up display) screen with Mini LED backlighting technology divided into 2850 fine zones, offering industry-leading 9K ultra-high resolution.
AUO‘s Smart Cockpit 2025 fully utilizes the advantages of Micro LED display technology, such as transparency, flexibility, and large sizes. In the Virtual Sky Canopy, AUO seamlessly integrates large transparent Micro LED displays into the sunroof, offering an immersive experience that expands the human-machine interface to the entire cabin.
TIANMA presented an intelligent interior combination with InvisiVue hidden display technology and QD Mini LED technology in the smart central control/assistant seat display and armrest display. These displays offer diverse decorative textures and excellent seamless effects. Additionally, TIANMA showcased a 27-inch seamless Micro LED display.
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