Overview of BOE IPC·2024
On September 4, the BOE Global Innovation Partner Conference 2024 (BOE IPC·2024) commenced. During the event, BOE showcased several display products and hosted the MLED Forum.
Keynote Address: “Technological Green Movement: Building a New Ecosystem for MLED Displays“
The forum opened with a keynote speech by Liu Yi, Vice President of BOE Technology Group and CEO of BOE’s MLED Business. He introduced the concept of “MLED Ecosystem 2.0,” which stands for Mini/Micro More LED, emphasizing the critical role of technology in driving industrial upgrades. Liu also outlined the company’s future plans in direct display and backlight technologies, inviting industry partners to collaborate in promoting MLED technology across various fields.
Project Inauguration: Zhuhai Project
Following Liu’s address, Fu Liang, General Manager of BOE’s MLED Business at Jingxin Technology, presided over the unveiling ceremony for the Zhuhai project. Fu noted that the launch marks a deeper strategic layout for BOE’s MLED operations and demonstrates BOE’s innovative leadership in the global market. This project will significantly enhance BOE’s production capacity and technical support while laying a solid foundation for the further expansion of the global MLED market.
Future Trends: MLED and Mini LED BLU
Chang Shilingyun, Head of the R&D Center for BOE’s MLED Business, delivered a presentation titled “Achieving Excellence, Shaping the Future.” She discussed the future direction of MLED and Mini LED BLU technologies in the new display era, highlighting the core technological advantages of BOE’s MLED direct display and backlight products. Chang provided insights into BOE’s latest achievements in technological innovation across various dimensions, including display performance and application scenarios.
Revolutionary Impact of MLED Technology in Cinemas
Dai Yun, Deputy Secretary of the Party Committee and General Manager of Shanghai Film Group, presented a talk titled “The Future of Light and Shadow: The Boundless Innovation Journey of Cinemas under LED Revolution.” He explained the revolutionary impact of MLED technology on future cinema displays, noting that traditional cinema display technologies can no longer meet the increasing demands of audiences for visual experiences. With its superior picture quality and flexible application capabilities, MLED is redefining the future of cinemas. Dai also introduced Shanghai Film’s innovative attempts to incorporate MLED technology and anticipated that future cinemas would offer audiences more immersive and interactive viewing experiences.
Advancements in Green Common Cathode Technology
Zhang Jiayuan, General Manager of Xiamen Lingyang Huaxin Technology Co., Ltd., spoke on the topic “Green Common Cathode: Driving a New Vision.” He shared the latest applications of green common cathode technology in the MLED field, emphasizing its significant advantages in energy efficiency and alignment with global sustainable development trends. Zhang elaborated on Lingyang Huaxin’s innovative achievements in technology R&D and highlighted the pivotal role of green common cathode technology in promoting sustainable development in the MLED industry.
Research and Application of Mini/Micro LED Technology
Dr. Wang Jiangbo, Chief Technology Officer of BOE Huacan Optoelectronics, presented on “Research and Application Synergy of Mini/Micro LED Chip Technology.” He detailed the research progress of Mini/Micro LED chip technology and its applications across various practical scenarios. Wang asserted that Mini/Micro LED technology is the future of display technology and that, through BOE’s continuous empowerment and collaboration with the industry chain, this technology will play a crucial role in the smart display field.
Product Launch: New MLED Innovations
During the product launch segment, Ji Xu, head of the cinema team for BOE’s MLED Business, delivered a presentation titled “Screen Chip Launch: A Dazzling Debut.” He showcased the company’s latest products in the cinema sector, marking BOE’s entry into the film arena. The new products integrate cutting-edge MLED technology and have achieved DCI certification, not only breaking performance barriers but also providing enhanced visual experiences for film production and virtual reality, addressing shooting pain points and improving BOE’s competitive edge in MLED.
Mini LED Empowering the Esports Era
Ren Zuxing, Deputy Head of the Marketing Center for BOE’s MLED Business, presented “Mini LED Empowering a New Era for Esports.” He discussed the latest advancements in BOE’s backlight display technology. Mini LED technology has redefined LCD capabilities, resulting in more nuanced and realistic display effects, particularly with BOE’s new generation MNT COG MLED backlight display solution, which significantly enhances the visual experience. Ren emphasized that BOE’s COG MLED technology, applied in esports displays, provides players with an unprecedented visual experience due to its superior performance and response speed.
Conclusion: Honoring Industry Innovators
At the forum’s conclusion, Zhou Dacheng, CMO of BOE’s MLED Business, hosted the “Pioneering Exploration: Collaborative Success” award ceremony, recognizing outstanding partners and innovative pioneers in the MLED industry. He reaffirmed BOE’s commitment to building a new ecosystem for the MLED industry in collaboration with all stakeholders.
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